My HSG Career 2021
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With these tips,
nothing holds you back
from expanding your
network on LinkedIn. It is
a great way to get to
know people, companies,
industries and job
opportunities as well as
to take the lead on
your career.
1. When connecting to a second-degree connection:
Hi John, through (shared connection) I heard about the interesting work
you do for XYZ in project management. I am in my last year of my Master’s
degree program at HSG and I am writing my thesis on agile methods in project
management. Would you be open for a (virtual) coffee and chat about the
recent developments in project management? Kind regards, …
2. Connecting to a LinkedIn member for a shared interest:
Hi Tamara, I came across your profile and realized we share a background at HSG!
Currently I am learning about what it takes to start working in HR,
specifically as a Change Manager. It would be great to hear more about your
experiences. Do you have time for a 15-minute video chat, next week
Tuesday or Thursday? Thank you in advance, best regards, …
And to be safe, you could add an escape line for the receiver, like:
“If my invitation to connect is inappropriate, then
please let me know and I will not contact you again”.
3. You have something to give
Look for content (articles, posts, connections)
that the person you would like to talk to might be
interested in. For example, let’s say you recently
read an article in a course. This person may be
too busy to read all features and your up-to-date
knowledge may be interesting to them.
4. Be genuinely interested
People in general like to get recognized, talk
about themselves and the things they do. Ask
specific questions. Find a topic this person
(or company) knows a lot about and is also of
specific interest to you. For example, how
has your work changed over the past few
months? This shows you are genuinely interested.
It might be contagious.
6. There may be a need
for an employee or intern
Last but not least, the person you are writing to could
actually be looking for an employee or intern for the
company. Although you should not ask directly, you use
the question "What is your advice, if I would like to work
at... " and they will mention it, if they have anything
available.
Now, let’s do it! HOW can you write an appealing
invitation message? For inspiration, see the two examples
in the white circle above.
my HSG Career BEST PRACTICE
39
5. Ask for advice
People like to help. It makes them feel good.
They are flattered because you need their advice.
Don’t ask for a job. Not even in the conversation.
If you like what you hear about the job or the
company, you could ask: “What is your advice on
how to proceed, if I would like to work at…?”
MORE TIPS
Want to know more about the do’s and don’ts
of a LinkedIn profile? Come to our workshop
“Career Input: Social Media and LinkedIn”.
Registration on my.hsgcareer.ch.