Publikationsverzeichnis 2010 - Alexandria - Universität St.Gallen

Forschungsstelle für Customer Insight
Dr. Daniel Wentzel
School Management
Position Projektleiter und Senior Research Fellow
Artikel (wissenschaftliche Zeitschrift)
Wentzel, Daniel ; Henkel, Sven ; Tomczak, Torsten: Can I Live Up to That Ad? Impact of Implicit
Theories of Ability on Service Employees' Responses to Advertising. In: Journal of Service
Research (JSR) 13 (2010), Nr. 2, S. 137-152.
Wentzel, Daniel ; Tomczak, Torsten ; Herrmann, Andreas: The Moderating Effect of Manipulative
Intent and Cognitive Resources on the Evaluation of Narrative Ads. In: Psychology &
Marketing 27 (2010), Nr. 5, S. 510-530.
Uekermann, Frauke ; Herrmann, Andreas ; Wentzel, Daniel ; Landwehr, Jan R.: The influence of
stimulus ambiguity on category and attitude formation. In: Review of Managerial Science 4
(2010), Nr. 1, S. 33-52.
Konferenzpapier
Landwehr, Jan R. ; Wentzel, Daniel ; Herrmann, Andreas: A Meaningful Look: Transforming
Abstract Brand Values into Concrete Product Design Features. 2010. - 6th International
Conference 2010 Thought Leaders in Brand Management. - Lugano.
Landwehr, Jan R. ; Wentzel, Daniel ; Herrmann, Andreas: Brand Strength Meets Product Design :
The Interactive Interplay of two Core Marketing-Mix Components. 2010. - 6th International
Conference Thought Leaders in Brand Management. - Lugano.
Landwehr, Jan R. ; Wentzel, Daniel ; Herrmann, Andreas: Computer-Generated Cars you have to
Love : How Image Morphing and Warping help Designers to Optimize their Design Sketches.
In: ICIS 2010 Proceedings. Paper 130, 2010. - 31st International Conference on Information
Systems (ICIS). - St. Louis.
von Walter, Benjamin ; Wentzel, Daniel ; Tomczak, Torsten: Pay or People? The Effect of
Applicant-Employee Fit and Temporal Construal on Employer Preferences. : xx2010. -
Academy of Management. - Montreal, Canada, S. xx.
von Walter, Benjamin ; Wentzel, Daniel ; Tomczak, Torsten: When Do People Matter in Employer
Branding? The Impact of Employee Associations On Employer Preferences. In: 39th EMAC
Conference, Conference Proceedings : The European Marketing Academy, 2010. - EMAC
Conference. - Copenhagen, S. 121. - ISBN 978-87-92569-01.
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