Download the Eckerd College Branding Guidelines

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Contents Introduction ................................................................................................................. p2 Contact .......................................................................................................................... p3 Who to contact with design and writing questions, and the approval process. The Eckerd College Signature ............................................................................p4 Identifying Eckerd College’s existing branding elements. THINKOUTSIDE ..........................................................................................................p8 Identifying the THINKOUTSIDE campaign branding elements. Accessibility ................................................................................................................p15 Explanations of how core elements are effectively used. Image Style .................................................................................................................p16 Resource for using, acquiring and printing images. Applications ................................................................................................................p17 Visual reference of core branding elements successfully applied to various projects. Paper & Printing ..................................................................................................... p26 Identifying which paper to use, assistance with vendor selection and print production. Guidelines and recommendation for in-house desktop projects. ECKERD COLLEGE BRANDING GUIDELINES 1
Dear Eckerd College community, Introduction In a visually based society overrun with logos and slogans available via countless technological platforms, it’s more important than ever that organizations seeking recognition by consumers find a look and a message— and stick with them. Establishing, then preserving, visual integrity is a key element in creating a consistent image. At Eckerd, our “look” is informed by the College mantra, THINKOUTSIDE. Applicable campus-wide, the visual elements not only speak to our emphasis on critical thinking and our beautiful Florida environment, but also apply to our focus on learning not only inside the classroom, but also outside the classroom in residence halls, eateries, student lounges, our campus beach and athletic fields, and through internships and other forms of experiential learning. In short, THINKOUTSIDE embodies the combination of location, curriculum and experiential learning that makes Eckerd unique. The following pages provide guidelines about Eckerd’s visual identity and should serve as an early point of reference in planning for College materials. All THINKOUTSIDE visual elements should be used only in consultation with the Office of Marketing and Communications, members of which are happy to work with College departments and designers. Together we can achieve and maintain visual integrity and align our messages and visuals with the transformational experiences of our students, parents, alumni, faculty and staff. Valerie Gliem Executive Director, Marketing and Communications ECKERD COLLEGE BRANDING GUIDELINES 2
Page 1: ECKERD COLLEGE BRANDING GUIDELINES
Page 5 and 6: The Eckerd College Signature is a c
Page 7 and 8: Color Control The combination of PM
Page 9 and 10: The THINKOUTSIDE Campaign consists
Page 11 and 12: Color Control Signature Use with Ba
Page 13 and 14: Typography The THINKOUTSIDE wordmar
Page 15 and 16: .25" white border around top, left
Page 17 and 18: Photography Photography is an impor
Page 19 and 20: At EckErd, we’re not limited by t
Page 21 and 22: Application / Brochure Covers Print
Page 23 and 24: Front Back Application / Oversized
Page 25 and 26: .3" .33" .75" Print — 2 Color (PM
Page 27: Paper When choosing printers and pa

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