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Application / Specialty Items Specialty Applications When applying the THINKOUTSIDE campaign element to a specialty item, the secondary Eckerd College wordmark (on Florida’s Gulf Coast) needs to be applied as well. Legibility is critical when applying these elements to specialty items. Successful use of color and contrast will assist in achieving a clear message. For items that require that the elements be used smaller than the acceptable dimensions outlined on page 9, please contact the Office of Marketing and Communications for guidance and approval. ECKERD COLLEGE BRANDING GUIDELINES 25
Paper When choosing printers and paper it is important to convey Eckerd College’s awareness of it’s environmental responsibility. Professional printing Choose paper that is 30–100% post-consumer waste (PCW), from sustainable sources, Forest Stewardship Council (FSC) certified and/or made by renewable energy. Use non-toxic water-based vegetable or vegetable-based soy inks with organic pigment containing no VOC (Volatile Organic Compounds) and packaged in vacuum-sealed reusable containers. Digital printing is a more economical solution for smaller quantities and is an environmentally friendlier process as it avoids chemicals in the traditional printing processes. Each printer can provide their environmental certifications and practices upon request. The Office of Marketing and Communications is available to assist in selecting printers. Professional printing stock Paper & Printing > Contact the Office of Marketing and Communications for assistance in selecting a paper suited for your particular project. When using heavy ink coverage an overall dull aqueous or varnish is recommended to help expedite the drying process and prevent smudging. When using the Recycled logo on a piece of printed material, please attempt to include the process details and statistics. See example below. This brochure is printed on Sappi Opus Dull paper, which contains 30% Post-Consumer Waste. This paper meets the Forest Stewardship Council’s standards for responsible forest management and use of resources. 100% of the electricity used to manufacture this paper is Green-e certified renewable energy. The inks used on the printing of this brochure are vegetable-based with organic pigment containing no VOC (Volatile Organic Compounds) and are packaged in vacuum-sealed reusable containers. To read more on Eckerd’s sustainable practices, go to www.eckerd.edu/green Desktop printing stock A wide range of paper colors and quality from budget to premium ranges are available for purchase though many office supply stores. Paper available includes many environmentally friendly, recycled or FSC accredited papers. Please consider Eckerd College’s environmental responsibilities when choosing appropriate stocks. ECKERD COLLEGE BRANDING GUIDELINES 26
Page 1 and 2: ECKERD COLLEGE BRANDING GUIDELINES
Page 3 and 4: Dear Eckerd College community, Intr
Page 5 and 6: The Eckerd College Signature is a c
Page 7 and 8: Color Control The combination of PM
Page 9 and 10: The THINKOUTSIDE Campaign consists
Page 11 and 12: Color Control Signature Use with Ba
Page 13 and 14: Typography The THINKOUTSIDE wordmar
Page 15 and 16: .25" white border around top, left
Page 17 and 18: Photography Photography is an impor
Page 19 and 20: At EckErd, we’re not limited by t
Page 21 and 22: Application / Brochure Covers Print
Page 23 and 24: Front Back Application / Oversized
Page 25: .3" .33" .75" Print — 2 Color (PM

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