Download the Eckerd College Branding Guidelines
Download the Eckerd College Branding Guidelines
Download the Eckerd College Branding Guidelines
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Print — Quarter-page Ad, Color<br />
AN ECKERD COLLEGE EXPERIENCE IS NOT ABOUT TEACHING<br />
STUDENTS A RIGID SET OF FACTS. As one of The Princeton Review’s<br />
Best 368 <strong>College</strong>s and one of 40 schools featured in <strong>College</strong>s That<br />
Change Lives, ECKERD’S FIRST PRIORITY IS TO TEACH STUDENTS<br />
HOW TO LEARN.<br />
In a world where <strong>the</strong> only constant is change, <strong>the</strong> best education is<br />
one that prepares you for <strong>the</strong> how, not <strong>the</strong> what. One that challenges<br />
you to look beyond what is known, to study old truths from fresh<br />
angles. One that takes you to places you never dreamed you would go.<br />
An education that teaches you to think outside.<br />
<strong>Eckerd</strong> <strong>College</strong>. THINKOUTSIDE.<br />
www.eckerd.edu/thinkoutside<br />
4200 54th Avenue South St. Petersburg, Florida 33711<br />
727-864-8331 (local) 800-456-9009 (toll-free)<br />
Print — Quarter-page Ad, 1 color<br />
AN ECKERD COLLEGE EXPERIENCE IS NOT ABOUT TEACHING<br />
STUDENTS A RIGID SET OF FACTS. As one of The Princeton Review’s<br />
Best 368 <strong>College</strong>s and one of 40 schools featured in <strong>College</strong>s That<br />
Change Lives, ECKERD’S FIRST PRIORITY IS TO TEACH STUDENTS<br />
HOW TO LEARN.<br />
In a world where <strong>the</strong> only constant is change, <strong>the</strong> best education is<br />
one that prepares you for <strong>the</strong> how, not <strong>the</strong> what. One that challenges<br />
you to look beyond what is known, to study old truths from fresh<br />
angles. One that takes you to places you never dreamed you would go.<br />
An education that teaches you to think outside.<br />
<strong>Eckerd</strong> <strong>College</strong>. THINKOUTSIDE.<br />
www.eckerd.edu/thinkoutside<br />
4200 54th Avenue South St. Petersburg, Florida 33711<br />
727-864-8331 (local) 800-456-9009 (toll-free)<br />
Applications<br />
.125" white border around all four sides surrounded by a<br />
black .5pt stroke.<br />
The information is organized using a 2 column grid.<br />
Emphasis is visually placed on images through size<br />
and positioning in <strong>the</strong> ad.<br />
Tonal contrasts within <strong>the</strong> image and text dictate <strong>the</strong><br />
placement of <strong>the</strong> reversed (white) element used for<br />
maximum legibility.<br />
i Using fewer elements (bolding text, color within <strong>the</strong> text)<br />
assists in legibility as <strong>the</strong> ad size decreases.<br />
ECKERD COLLEGE BRANDING GUIDELINES 19
Change language