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Print Dimensions The application should not be used in sizes that proportionally exceed the parameters outlined here as the quality of the Signature will not reproduce properly. See below right for smallest application for print use. Equal X The Eckerd College Signature > For exceptions and questions, Equal or to obtain high quality electronic files, please contact the Office of 1/2 X OFFICE OF THE REGISTRAR Marketing and Communications. Signature and Unit Name. The unit name should always appear in Bembo all caps with special attention paid between the letter R and other characters. 2 5 / 32 ” 7 /16 ” Exclusion zone = X around entire Signature Smallest usage. Whenever measuring the shell, one should measure from the left most point to the right most point as shown above. ECKERD COLLEGE BRANDING GUIDELINES 5
Color Control The combination of PMS 5483C and black OR PMS 7474U and black creates a distinct style which is both simple to use and powerful through its simplicity. The colors specified are not to be transposed nor are any other colors to be used. See page 7 (Improper Uses) for more detail. The “Eckerd College” logotype has been custom kerned. Do not attempt to typeset. It appears 100% black. > Please contact the Office of Marketing and Communications for color approval not outlined in this document. Uncoated Stock Application When using the Eckerd College Signature on uncoated stock, the BLACK PMS7474U recommended color combination for 2-color printing is PMS 7474U + black. On stationary materials the shell is always to be 100% solid PMS 7474U. Do not specify any percentages. Coated Stock Application When using the Eckerd College Signature on coated stock, the recommended color combination for 2-color printing is PMS 5483C + black. 4 Color Applications Coated Stock Application When printing the Eckerd College Signature in 4-color process or digital printing process, the recommended color combination is a 4-color build of PMS 5483C (62% cyan, 0% magenta, 21% yellow, 31% black). uncoated color palette coated color palette BLACK PMS5483C The Eckerd College Signature Signature Use with Backgrounds or Colors When the Eckerd College Signature is reproduced on a background color or image, it should be treated as follows. Dark Backgrounds Dark backgrounds are defined as colors or images that read darker than 40% black in tone. The preferred Eckerd College Signature that should be applied is the reversed white or knocked out logo. Light Backgrounds Light backgrounds are defined as colors or images that read lighter than 40% black in tone. The preferred Eckerd College Signature that should be applied is the appropriate two color PMS + black version. If using the two color logo isn’t possible due to print constraints, using a 100% PMS or 100% black logo is preferred. White Background The Signature should be printed in the appropriate two color PMS + black version on a white background. If using the two color logo isn’t possible due to print constraints, using a 100% PMS or 100% black logo is preferred. Preferred two color application Preferred one color application Preferred one color application >40% shade Preferred dark background application
Page 1 and 2: ECKERD COLLEGE BRANDING GUIDELINES
Page 3 and 4: Dear Eckerd College community, Intr
Page 5: The Eckerd College Signature is a c
Page 9 and 10: The THINKOUTSIDE Campaign consists
Page 11 and 12: Color Control Signature Use with Ba
Page 13 and 14: Typography The THINKOUTSIDE wordmar
Page 15 and 16: .25" white border around top, left
Page 17 and 18: Photography Photography is an impor
Page 19 and 20: At EckErd, we’re not limited by t
Page 21 and 22: Application / Brochure Covers Print
Page 23 and 24: Front Back Application / Oversized
Page 25 and 26: .3" .33" .75" Print — 2 Color (PM
Page 27: Paper When choosing printers and pa

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