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Download the Eckerd College Branding Guidelines

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Improper Uses<br />

Unacceptable variations or alterations.<br />

To preserve <strong>the</strong> visibility and integrity<br />

of <strong>the</strong> <strong>Eckerd</strong> <strong>College</strong> Signature, it<br />

is important to consistently apply<br />

<strong>the</strong> logo.<br />

The Signature is fundamental to <strong>the</strong><br />

overall look of <strong>Eckerd</strong> <strong>College</strong> and<br />

should never be compromised. Being<br />

aware of improper usage shown here<br />

protects <strong>the</strong> integrity of <strong>the</strong> Signature.<br />

> Always reproduce <strong>the</strong> logo from<br />

original electronic files provided<br />

by <strong>the</strong> Office of Marketing and<br />

Communications. If you have<br />

questions regarding usage, please<br />

contact <strong>the</strong> Office of Marketing<br />

and Communications.<br />

The <strong>Eckerd</strong> <strong>College</strong> Signature<br />

Do not reposition <strong>the</strong> Signature. Do not alter <strong>the</strong> colors.<br />

Do not outline <strong>the</strong> Signature. Do not fill <strong>the</strong> Signature with<br />

a photo element or pattern.<br />

Do not scan or use a Signature that hasn’t been<br />

provided by <strong>the</strong> Office of Communications.<br />

Do not use special effects, outlines, glows.<br />

Contact <strong>the</strong> office of communications for approval.<br />

Do not change or distort <strong>the</strong> proportions<br />

of <strong>the</strong> Signature in any fashion.<br />

<strong>Eckerd</strong> <strong>College</strong><br />

Do not alter <strong>the</strong> type.<br />

No font substitutions are permitted.<br />

Do not apply <strong>the</strong> Signature to a background<br />

that distracts from clarity and legibility.<br />

Do not place <strong>the</strong> Signature<br />

inside a box, frame or shape.<br />

ECKERD COLLEGE BRANDING GUIDELINES 7

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