2009 Issue 1 - Sabre Airline Solutions

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taking your airline to new heights 2009 Issue No. 1 editor in chief Stephani Hawkins Managing editor B. Scott Hunt Art Direction/Design Charles Urich contributors Khaled Al-Eisawi, Edward Bowman, Stan Boyer, Steve Clampett, Dennis Crosby, Jeanette Frick, Greg Gilchrist, Carla Jensen, Christine Kretschmar, Gordon Locke, Craig MacFarlane, Tim Maher, Kazuya Ohta, Dave Roberts, Tim Sutton, Jeremy Sykes, Fionna Wee. Publisher George Lynch 3150 Sabre Drive Southlake, Texas 76092 www.sabreairlinesolutions.com Awards 2008 Awards for Publication Excellence, International Association of Business Communicators Bronze Quill and Silver Quill, Hermes Creative Award, The Communicator Award 2007 Awards for Publication Excellence, International Association of Business Communicators Bronze Quill 2006 Awards for Publication Excellence, International Association of Business Communicators Bronze Quill, Silver Quill and Gold Quill 2005 Awards for Publication Excellence, International Association of Business Communicators Bronze Quill, Silver Quill and Gold Quill 2004 Awards for Publication Excellence, International Association of Business Communicators Bronze Quill and Silver Quill reader Inquiries If you have questions about this publication or suggested topics for future articles, please send an e-mail to wearelistening@sabre.com. making contact To suggest a topic for a possible future article, change your address or add someone to the mailing list, please send an e-mail message to the Ascend staff at wearelistening@sabre.com. Asia/Pacific David Chambers Vice President 3 Church Street, #15-02 Samsung Hub Singapore 049483 SG Phone: +65 6511 3210 E-mail: david.chambers@sabre.com europe Alessandro Ciancimino Vice President Via Appia Nuova 990 00178 Rome, Italy Phone: +39 348 3708240 E-mail: alessandro.ciancimino@sabre.com. India/south Asia Vish Viswanathan Vice President 187, Royapettah High Road, Flat A-7 Mylapore Chennai, India Phone: +1 682 605 4544 Cell: United States +1 817 312 2830 Cell: International +91 98404 96765 E-mail: vish.viswanathan@sabre.com Sabre Airline Solutions, the Sabre Airline Solutions logo and products noted in italics in this publication are trademarks and/or service marks of an affiliate of Sabre Holdings Corp. All other trademarks, service marks and trade names are the property of their respective owners. ©2009 Sabre Inc. All rights reserved. Printed in the USA. For more information about products and services featured in this issue of Ascend, please visit our Web site at www.sabreairlinesolutions.com or contact one of the following Sabre Airline Solutions regional representatives: latin America Kamal Qatato Vice President 3150 Sabre Drive Southlake, Texas 76092 Phone: +1 682 605 5399 Middle east and Africa Maher Koubaa Regional Head 77 Rue de la Boetie Paris, France 75008 Phone: +33 1 44 20 7657 E-mail: maher.koubaa@sabre.com North America Kristen Fritschel Vice President 3150 Sabre Drive Southlake, Texas 76092 Phone: +1 682 605 5335 E-mail: kristen.fritschel@sabre.com Worldwide Shane Batt Executive Solutions Partner Phone: +44 7717 495 129 E-mail: shane.batt@sabre.com Address corrections Please send address corrections via e-mail to wearelistening@sabre.com.
I find the aviation industry’s “try-and-tryagain” philosophy to be quite remarkable. With it, there are no failures, just experiences that lead to greater successes. No matter how far back in history you go, you’ll find the same level of optimism. If you look back to 1799 at Sir George Cayley, sometimes known as the “father of aerodynamics,” or today at any number of airline leaders, they approach aviation with buoyancy. No task is beyond reach, and there’s always room to expand and improve. Doesn’t matter how old this way of thinking is, I always find it refreshing and worthy of discussion. It was 210 years ago that Cayley began his crusade to get man off the ground and into the air. For 50 years, Cayley designed an array of gliders that would help set the foundation for the airline industry. Adding to Cayley’s work, German engineer Otto Lilienthal designed the first glider that could fly a person long distances. And physicist and astronomer Samuel Langley recognized a power engine was necessary to help man fly. Based on the studies and experiments of Cayley, Langley and Lilienthal, 110 years ago the Wright Brothers designed their first aircraft. And in 1908, a friend of the Wright Brothers became the first passenger of their fixed-wing aircraft. As I look back on the work of Cayley, Langley, Lilienthal and the Wright Brothers, it’s apparent they set out to accomplish great things, and they did. It took a lot of perseverance, trial and error, and setbacks, but they didn’t give up. And their enthusiasm clearly carries over into the industry we know today. What started out as a mission to put a human being in the air has progressed into an ever-evolving business that brings together millions of people from all cor- perspective with Tom Klein Group President, Sabre Airline Solutions/Sabre Travel Network ners of the world and creates millions of employment opportunities in thousands of communities. And it’s only made possible by the very people who continue pushing the boundaries to secure the future of air transportation. Air New Zealand, (see pg. 12) for example, proactively set forth to reduce fuel burn and CO 2 emissions on its longhaul flights. During its ASPIRE flight last September from Auckland to California, the carrier saved nearly 1,200 gallons of fuel and reduced CO2 emissions by more than 11,200 kilograms using advanced flight planning techniques, datalink communications and air traffic control advancements. Japan Airlines (see pg. 8) made history in January as the first airline to conduct a demonstration flight using 50 percent biofuel blend and 50 percent Jet-A fuel in one of the four engines on a Boeing 747-300 aircraft. The test flight not only reduced CO2 emissions, it also brought the airline industry that much closer to reducing its dependence on today’s petroleum-based fuels. These are just two examples of how airlines have worked diligently to move the industry forward. And we consistently see this level of enthusiasm from airlines around the world. On our cover, WestJet Airlines Chief Executive Officer Sean Durfy discusses his plans of continuing to grow the airline, the recently announced codeshare agreements with two of the world’s leading airlines and how staying true to its initial vision has kept the airline’s foundation strong and thriving. He doesn’t hesitate or re-think his strategy. He’s identified the best course of action, and he’ll move forward with grace for the good of his airline, the communities it serves and the entire industry. Likewise, aircraft manufacturers continue building innovative aircraft that, during the course of the next 20 years, will fill our skies with planes that are far more efficient than those in service today. Technology providers will continue to develop software that enables carriers to operate with precision and at optimal levels. And even the new U.S. administration is giving it a run with US$800 million earmarked for air traffic control upgrades. Albeit it’s US$25 billion short, it’s certainly a step in the right direction. All of this is possible because of the try-and-try-again approach. We’re getting better with each try, and we never stop trying. I assume that like me, many of you have been mentioning to family members, friends and colleagues that you are tired of hearing and reading nothing but pessimistic and bad news. This perspective is one guy’s attempt to find the bright side. Looking at the airline industry as a whole, I’m impressed with the many carriers that recognized the trends in demand last year and made necessary capacity adjustments to help keep the industry healthy. What we see time and time again, just like in the early days of aviation, is airlines’ innate ability to move the industry forward with confidence. Bravo airline industry … take a bow!
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2009 Issue 1 - Sabre Airline Solutions

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