2009 Issue 1 - Sabre Airline Solutions

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solutions 74 mastered material they need to effectively do their jobs. The pervasive nature of the Internet means airline employees can gain realtime access to training resources anywhere in the world at any time. Questions can be resolved more quickly, employees become more empowered to problem solve, and costs can be reduced for items such as travel and incidentals. Sabre Airline University leverages the realization that in today’s fast-paced business world, perhaps the most important resource of all is time, and getting meaningful information into the hands of airline employees in a relevant timeframe can mean the difference between success and failure. The Sabre Airline University has a rich trove of solution information as well as interactive learning activities that help airline employees become proficient at managing software capabilities in a timely manner. A third advancement is customer value measurement. One of the key focus areas of Service360° practices is ensuring Sabre Airline Solutions’ systems drive tangible business value for customers. It is impossible to gauge how much value a solution has created without having a formalized, methodical approach to value measurement. Under Service360° practices, a common diagnostic process for all tools in the suite is available to the delivery manager to evaluate value creation from the starting baseline for that particular customer. The delivery manager works closely with the customer’s employees to complete diagnostic information that forms a foundation for ongoing value measurement. +count it up 100 The percentage of e-ticketing achieved by IATA member airlines, an annual cost savings of more than US$3 billion, according to IATA. ascend The most important aspect of this is that it has a weighting measure to take into account the importance of a particular criterion to the customer. For example, rather than indicating that a value creation should be examined exclusively from one angle or another, the airline provides input on what is most important to it, and the final measure of value reflects the airline’s preferences. The ability to include a comparison of before/after or product versus product is provided, and results are validated and made credible. Customer inputs are straightforward and easy to understand. Value measurement can help an airline confirm and communicate through the ranks the real impact of software purchases on the operation. Opportunities for improvement can be highlighted and successes can be heralded. Most importantly, the return on investment becomes easier to articulate, and progress toward strategic goals can be monitored. Among the types of results the value measurement program has documented are: The use of Sabre ® AirFlite Profit Manager at one airline generated US$3.9 million in one year, Confirmation of an 11 percent incremental revenue gain (equating to more than US$271 million) during a 12-month period from the Sabre ® AirMax ® Revenue Manager at another airline, Reduced reaction time to competitor fare actions by 72 percent year over year with introduction of the Sabre ® AirPrice System for fares management for a third carrier. 29 The percentage of increase in traffic that would result from a simulation of full liberalization of the United States-United Kingdom market under a Comprehensive First Step Air Service Agreement between the United States and the European Union, according to InterVISTAS-ga2 . The biggest benefit of value measurement is perhaps the control and visibility it provides to an airline management team. With this control, better decisions can be made that ultimately lead to improved profitability. The choice of the name Service360° practices for the coordinated program of five service practice areas was deliberate. Sabre Airline Solutions recognized that business activity only has value and meaning if customers realize benefit from its solutions, and Service360° practices helps convey that the customer is always at the center. In today’s challenging economic environment, it is not enough for an airline to install the best software solutions to realize positive business results. Unless there is a coherent, integrated approach to implementation and customer support by the technology partner, even the best solutions can fail to deliver on their promise. The industry is littered with examples of lofty ambitions that never materialized due to implementation and usage deficiencies. Sabre Airline Solutions recognizes that economic value can be created for customers simply by ensuring that the solutions are implemented and being used as designed. a 2011 The year by which air service liberalization in Egypt could increase the gross domestic product by 12 percent, adding 260,000 full-time jobs, according to InterVISTAS-ga2 . Additionally, the total GDP for all sectors would increase by 1.8 percent.
Sabre Airline Solutions, Sabre AirCentre and the Sabre Airline Solutions logo are trademarks and/or service marks of an affi liate of Sabre Holdings Corp. ©2009 Sabre Inc. All rights reserved. AS-09-10824 0309 promise delivered ® Introducing Sabre AirCentre, the industry’s leading operations solution that helps deliver your promise. Every ticket you sell is a contract. And managing the pieces that go into meeting those commitments is no easy task. That’s why you need Sabre ® AirCentre TM Enterprise Operations, so you can deliver your promise across your entire airline — fl ight, crew, ground and maintenance — all at the lowest operating cost. Plus, its fl exible technology platform adapts to your ever-changing business needs. That’s our promise to you! See the many ways Sabre AirCentre delivers. Visit sabreaircentre.com today.
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Page 55 and 56: Red Flags And Flowers By Peter Berd
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2009 Issue 1 - Sabre Airline Solutions

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