Download the 2012 Buyers Guide - Cactus Navigation ...

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CONTENTS
Garmin 3
Simrad 10
B&G 10
Lowrance 11
NASA Marine 12
Furuno 13
Tacktick 14
Raymarine 15
Humminbird 20
Geonav 21
Echopilot 22
McMurdo/Kannad 24
Echomax 25
Ocean Signal 26
Navionics 27
C-Map by Jeppesen 30
DigitalYacht 32
Digital Deep Sea 39
KVH 40
Intellian 41
Icom 44
Standard Horizon 46
Shakespeare 48
Sailor 49
Thuraya 49
Iridium 49
Moerer 50
Vesper 50
Avtex 50
Product Colour Code Key
Navigation Equipment
Autopilots
Instruments
Communications
Echosounders/Fishfinders
Electronic Cartography
Welcome to Cactus
Introduction
DEAR BOAT OWNER,
Thanks for picking up our brochure and giving Cactus the chance to supply your next item of navigation and
communication equipment. In an increasingly competitive market, we know that to stay on top we have to give
our customers a great service and a unique offering.
WHO WE ARE
Cactus is a privately owned business operating with an office and warehouses in the UK and the US.
I started the business after many years in the marine industry first as an electronics installation engineer and
later as a sales and marketing manager for one of the manufacturers, working the UK and overseas. Before I
started Cactus, marine electronics were either sold from mail order chandlers who sold at low prices but lacked
the specialist knowledge or the local technical dealers who had the knowledge but were on the whole
expensive. My idea was to offer good technical expertise and low prices, hence our slogan and guiding
principle
WE GUARANTEE NOT TO BE BEATEN ON PRICE.
The “Cactus price promise” guarantee you the best price, even in the event you have seen a price cheaper
elsewhere. We try to keep our promise as simple as possible and not have lots of exceptions or caveats, so in
a nut shell we will always match or better a price providing the product is from an official source, like for like
and it’s not a discontinued product or promotion we can no longer source.
WE ARE A REAL BUSINESS
Cactus is a bricks and mortar business with premises and a warehouse full of stock. Next time you are looking
at online retailers look carefully at their address (if they put it on their site, many don’t) thanks to Google maps
you can even take a look at their premises. You will see many of the retailers on the net are just one man
bands working from home. But why does that matter? Well without premises they can’t hold decent levels of
stock, in fact most of these companies don’t hold stock, and instead they source from distributors who ship
the goods for on their behalf. Many have no idea what they are selling and most importantly have no
infrastructure in place to deal with returning goods or service work.
FREE INSTALLATION ADVICE
Unlike many web retailers our sales team are marine engineers, so as well as being able to guide you through
all the options they can talk intelligently about all aspects of the installation. They can tell you the kit and tools
you need, positioning antennas and display even how best to run cables. Our advice makes sure you get the
right kit and you get the most out of it. If you don’t want to install the equipment yourself we offer a comprehensive
installation service.
WE ARE THERE FOR YOU IF YOU GET A PROBLEM
If you have a problem we don’t hide behind email address or restrict the times you can call us. If something
you have bought from us isn’t working to your satisfaction, let us know and we will get it sorted.
WE’VE BEEN IN THE BUSINESS A LONG TIME
Cactus is now in its 2nd decade of trading, we know the solutions and products that work and ones that don’t.
If you have an idea for a unique application or installation let us know, chances are we’ve already been there
and done it with another customer. Over the years we have supplied equipment to tens of thousands of
customers with boats ranging from day sailors to super yachts. Nearly all become repeat customers because
they like our pricing, customer service and business approach. We like to a build a rapport with our customers
and get feedback on how their kit has performed; consequently we are able to give great advice. This advice
doesn’t just save money, in one case recently it actually saved the life of a customer and his family in the
Southern Ocean, (Check our website for more on this.)
CACTUS IS A SOLID BUSINESS, OUR GROWTH & EXPANSION HAS BEEN CONSISTENT OVER THE YEARS
In an industry where businesses come and go all the time, our strong credit rating and healthy balance sheet,
make us one of the safest places to buy from. Remember your product warranty is always with the retailer, so
if you get a problem you need to feel safe that the company you bought from is still in business.
WE ARE AN AUTHORISED DEALER FOR ALL THE BRANDS
Cactus is one of only a few internet retailers that is a dealer and service agent for ALL the major brands. We
are not tied to a few suppliers which mean we can offer genuine unbiased advice. Unlike many online stores
we are happy to talk you through a problem.
I hope this gives you a brief explanation of why I believe you should buy from Cactus. I also hope what we
offer in our catalogue and website is of interest. If you have any questions or queries I would be more than
happy to answer them directly through my email address at andrew@cactusnav.com.
© 2012 Cactus Navigation & Communication Ltd. The information in this catalogue is correct at the time of going to press, using manufacturers’ specifications. However, products are constantly updated, hence Cactus can accept no responsibility for
any errors in the description of any of the products featured in this catalogue.
CALL NOW ON 020 78 33 34 35 • EMAIL SALES@CACTUSNAV.COM