Madeira Press Kit - Associação de Promoção da Madeira
Madeira Press Kit - Associação de Promoção da Madeira
Madeira Press Kit - Associação de Promoção da Madeira
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The he Beginning<br />
Beginning<br />
Vines of Candia in in Crete set the stage for the <strong>de</strong>velopment of <strong>Ma<strong>de</strong>ira</strong> wines. The vines<br />
planted there would eventually be the first of four main varieties that would find its<br />
<strong>de</strong>scen<strong>da</strong>nts flourish and evolve on the yet undiscovered and uninhabited island of<br />
<strong>Ma<strong>de</strong>ira</strong>.<br />
During the 13th century Venice had been dominating the commerce of the<br />
Mediterranean, including the wine tra<strong>de</strong>. Noticeably, England England and other Northern<br />
European countries of the time participated vigorously in tra<strong>de</strong> for this much sought after<br />
commodity. The market was very strong for the sweet taste of this excellent variety of<br />
wine. Unfortunately, there are not many records showing the outward expansion of the<br />
seed of the Candia to other regions of post middle-ages Europe, except to say that as the<br />
merchants of Venice and Genoa spread their operations across Europe they took with<br />
them their resources and assets that would <strong>de</strong>velop their interests further.<br />
The The Portuguese Portuguese Initiative Initiative<br />
Initiative<br />
In the 15th century Prince Henry Henry the Navigator of Portugal was quick to see the<br />
advantages of <strong>de</strong>veloping <strong>Ma<strong>de</strong>ira</strong> as an island vineyard. He sent the Malvasia vine to the<br />
recently discovered island and or<strong>de</strong>red the production of wines to commence. Soon<br />
enough England no longer had to <strong>de</strong>al with a monopoly by Venice. New wines started<br />
showing promise on <strong>Ma<strong>de</strong>ira</strong> and it became advantageous for the English to switch their<br />
tra<strong>de</strong> to the Island where they could get wines of the same level of quality.<br />
During this time "Malmsey" "Malmsey"<br />
"Malmsey"<br />
"Malmsey" became the English word for Malvasia Malvasia. Malvasia<br />
Boal vines from<br />
Burgundy, were called Bual Bual and the vines imported from the Rhineland, Riesling, were<br />
called Sercial Sercial. Sercial However, the origin of Ver<strong>de</strong>lho vines is not precisely known. All these<br />
wines would later be called by their generic name "<strong>Ma<strong>de</strong>ira</strong>”.<br />
What What did did the the Venetians think of the competition<br />
competition?<br />
competition<br />
The Venetian Ca<strong>da</strong>mosto<br />
Ca<strong>da</strong>mosto, Ca<strong>da</strong>mosto<br />
not likely to have been happy about the success of the<br />
<strong>Ma<strong>de</strong>ira</strong> adventure, tried to remain objective in his writings about the economic<br />
<strong>de</strong>velopments of the island during the middle of the 15th century.