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Madeira Press Kit - Associação de Promoção da Madeira

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The he Beginning<br />

Beginning<br />

Vines of Candia in in Crete set the stage for the <strong>de</strong>velopment of <strong>Ma<strong>de</strong>ira</strong> wines. The vines<br />

planted there would eventually be the first of four main varieties that would find its<br />

<strong>de</strong>scen<strong>da</strong>nts flourish and evolve on the yet undiscovered and uninhabited island of<br />

<strong>Ma<strong>de</strong>ira</strong>.<br />

During the 13th century Venice had been dominating the commerce of the<br />

Mediterranean, including the wine tra<strong>de</strong>. Noticeably, England England and other Northern<br />

European countries of the time participated vigorously in tra<strong>de</strong> for this much sought after<br />

commodity. The market was very strong for the sweet taste of this excellent variety of<br />

wine. Unfortunately, there are not many records showing the outward expansion of the<br />

seed of the Candia to other regions of post middle-ages Europe, except to say that as the<br />

merchants of Venice and Genoa spread their operations across Europe they took with<br />

them their resources and assets that would <strong>de</strong>velop their interests further.<br />

The The Portuguese Portuguese Initiative Initiative<br />

Initiative<br />

In the 15th century Prince Henry Henry the Navigator of Portugal was quick to see the<br />

advantages of <strong>de</strong>veloping <strong>Ma<strong>de</strong>ira</strong> as an island vineyard. He sent the Malvasia vine to the<br />

recently discovered island and or<strong>de</strong>red the production of wines to commence. Soon<br />

enough England no longer had to <strong>de</strong>al with a monopoly by Venice. New wines started<br />

showing promise on <strong>Ma<strong>de</strong>ira</strong> and it became advantageous for the English to switch their<br />

tra<strong>de</strong> to the Island where they could get wines of the same level of quality.<br />

During this time "Malmsey" "Malmsey"<br />

"Malmsey"<br />

"Malmsey" became the English word for Malvasia Malvasia. Malvasia<br />

Boal vines from<br />

Burgundy, were called Bual Bual and the vines imported from the Rhineland, Riesling, were<br />

called Sercial Sercial. Sercial However, the origin of Ver<strong>de</strong>lho vines is not precisely known. All these<br />

wines would later be called by their generic name "<strong>Ma<strong>de</strong>ira</strong>”.<br />

What What did did the the Venetians think of the competition<br />

competition?<br />

competition<br />

The Venetian Ca<strong>da</strong>mosto<br />

Ca<strong>da</strong>mosto, Ca<strong>da</strong>mosto<br />

not likely to have been happy about the success of the<br />

<strong>Ma<strong>de</strong>ira</strong> adventure, tried to remain objective in his writings about the economic<br />

<strong>de</strong>velopments of the island during the middle of the 15th century.

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