protector full 1234....cdr - The Protector

Interview
THE PROTECTOR
been the response from the
people?
Alert Mumbaikar was planned with
college students in mind as a study
showed that students were more
aware to changes around them.
Hence, Shahid Kapoor was
selected as the connect with the
youth. The recall value of the
campaign, when surveyed post the
activity, was 63 percent. This is a
very satisfactory result.
There is another significant
initiative called Elderline. Are
senior citizens of the city taking
advantage of it?
societies, there has been a very large Mumbai is a huge and vast city and
Yes, 103 is a special number to be
used by senior citizens and we have
specially trained personnel
turnout at every session and we have we are attempting to achieve the manning these lines. It is being
seen very active participation from maximum number of societies within regularly used by senior citizens. In
the people. They have accepted the the given time frame. Although the addition to this special phone
programme in a very positive campaign has been planned for a number, periodic checks are done by
manner and the participation has year initially, depending on the local police stations on being
been more than satisfactory.
success achieved, we will plan informed about the addresses of
We understand that Jagrut
Mumbaikar is a time-bound
initiative and meant to run just
for a year. Will you be able to
cover the entire city within this
limited period?
further. In the first year, we intend to
cover over 200 societies in Mumbai.
You have also launched an
initiative called Alert Mumbaikar
with actor Shahid Kapoor as the
promo poster boy. What has
senior citizens by the 103 personnel.
How you intend to make Area
(mohalla) Peace Committees
more effective? And have you
been monitoring all the
initiatives you have launched and
Sept-Oct 2009 24