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Interview THE PROTECTOR been the response from the people? Alert Mumbaikar was planned with college students in mind as a study showed that students were more aware to changes around them. Hence, Shahid Kapoor was selected as the connect with the youth. The recall value of the campaign, when surveyed post the activity, was 63 percent. This is a very satisfactory result. There is another significant initiative called Elderline. Are senior citizens of the city taking advantage of it? societies, there has been a very large Mumbai is a huge and vast city and Yes, 103 is a special number to be used by senior citizens and we have specially trained personnel turnout at every session and we have we are attempting to achieve the manning these lines. It is being seen very active participation from maximum number of societies within regularly used by senior citizens. In the people. They have accepted the the given time frame. Although the addition to this special phone programme in a very positive campaign has been planned for a number, periodic checks are done by manner and the participation has year initially, depending on the local police stations on being been more than satisfactory. success achieved, we will plan informed about the addresses of We understand that Jagrut Mumbaikar is a time-bound initiative and meant to run just for a year. Will you be able to cover the entire city within this limited period? further. In the first year, we intend to cover over 200 societies in Mumbai. You have also launched an initiative called Alert Mumbaikar with actor Shahid Kapoor as the promo poster boy. What has senior citizens by the 103 personnel. How you intend to make Area (mohalla) Peace Committees more effective? And have you been monitoring all the initiatives you have launched and Sept-Oct 2009 24
Interview what has been their impact on addition to the existing police can do wonders. We are sure city's overall security scenario? helplines. How good is the every phone company would We have been monitoring all the initiatives launched by us. It has certainly helped in improving response? Calls made to the Idea helpline have been diverted to 100 and 1090 and love to be associated with you in this venture. Have you thought about it? security scenario in the city. We are getting very positive feedback from all segments of the society. Responce from the citizens has certainly improved. Idea Cellular has launched a 24the helpline is being effectively used by citizens. Are you thinking of using the all- pervading Mobile Phone as an effective platform to spread Mumbai Police message on Yes, it is being discussed and we would be in a position to take a decision on the same shortly. Similarly, have you thought about using FM Radio as a popular communication prop? hour Idea Safe Mumbai Helpline in security? A simple musical jingle Yes, use of FM Radio too is being examined currently and we would soon be taking a decision on this too shortly. THE PROTECTOR Vinay Kargaonkar Office : 0091-22- 2261 1569 Sept-Oct 2009 25
Page 1: THE Vol 1 Issue 1 Sept-Oct 2009 A M
Page 5 and 6: Editorial Dear Reader, Greetings an
Page 7 and 8: Profile The Tough Taskmaster D. Shi
Page 9 and 10: Face to Face Tackling Terrorism My
Page 11 and 12: Face to Face various operations. We
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Page 15 and 16: Face to Face Government is looking
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Page 21 and 22: Cover Story Mumbai blasts, talked a
Page 23: Interview THE PROTECTOR Police Init
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Page 37 and 38: Photo Feature William Crawford 1856
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Page 47 and 48: Safeguard The Internet has evolved
Page 49 and 50: Report The Economy- Devastating bom
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Page 57 and 58: Case Study Tech Keeps Tab on Young
Page 60: Connecting Global Wealth Creators I

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