Professional Report - Smoke Free Movies

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Keeping in view you long association with movies have you noticed any trends vis-à-vis smoking in the film industry? Are more people smoking these days off screen are more women into it? Rather I feel people are very conscious about their health now. Even in our film industry there are a lot of heroes—Aamir Khan is one of them- who do not smoke. These people are very health conscious. They also keep telling others not to smoke. There are a lot of people who are giving up smoking now or at least trying their best to give up smoking. People are more careful about their health now than in those earlier days. Thank you Malaika Arora Khan Do you think the youth get influenced by cinema, specifically when they see their heroes smoking or drinking? I definitely think so. To a large extent people on screen definitely influence our Indian audiences. I know a lot of kids who have been influenced. Its very strange that a question like this has come up because I have come across many kids who have told me that they saw so and so smoking on screen and they thought it was cool. And they probably started off smoking at a young age too! Yes, smoking on screen does have a large effect on our kid’s mind. But I don’t completely blame our stars and believe all this is only due to the people on screen. A lot of times it has got to do with the script or millions of other reasons. But as icons they can, rather they should, take a step to smoking on screen. World over people are taking so many steps to stop smoking. I believe our icons should also do something about it. Why do icons smoke? Is it because they feel they are comfortable with a cigarette when a shot is being taken or because it is part of the script? That’s difficult to say. Like I said we cannot entirely blame them for what they do on screen. But then a lot of our actors do smoke otherwise too. So I guess it comes very naturally to them. Sometimes it does have to do with the script, with their character or adding that extra style or whatever it may be. But like I said I think they can make a conscious effort and say I will not do this. It could be one of the ways by which youngsters can be influenced positively by what happens! In your career have you ever come across any body who has refused to smoke when a director or script has demanded it? Not directly where I knew somebody. But where I am concerned, I have said no especially when I was modeling and did not want to endorse cigarettes. I have done that. There were a couple of ads that came up and I said, no don’t feel comfortable doing it because it is something I don’t feel right about. So I have done it but I cant say that I have come across somebody who has said no. Are you aware of any product placements involving tobacco or cigarette in the film industry? Well product placements have been happening in India too: cold drinks, car or scooters. But as far something related to cigarette nothing comes to my mind. But if it had to happen, it would have probably have by now. I was recently reading about James Bond—Bond has always had this No Smoking policy. But I believe in the latest Bond film they have shown him smoking and there was a huge hue and cry. I think it is good that people are taking a stand like that. What about Kaante, the new release? Everybody their seems to be blowing smoke rings, and kids are finding the entire look-- leather jackets and smoking-- cool? Well I am in the film. I must say that seeing your favourite heroes dangling a cigarette from their lips and saying those cool dialogues does have an effect on our youngsters. Probably out of every ten youngsters six at least would tell themselves ‘Wow, that’s really cool and I must try it out!’ There may be a dozen other reasons why people are smoking and it may not be fair to blame everything to be caused by solely what’s happening on screen. But even if there is that one per cent of a chance that the youth are smoking because of what’s happening on the screen , then I think we should put this concern across to the film fraternity. The film fraternity is not stupid and I am sure they will heed to this concern. 173
Personally were you a smoker who gave it up? Oh no, I never ever smoked. But I always have had people around me who were smoking. So guess I have been a passive smoker all my life. It must be also the reason why I hated it so much, because everyone around me has constantly blowing smoke on my face! Thank you. AVM Shanmugam Tell us about the kind of films AVM has been making My grandfather got into film production in 1932; from 1947 onwards we started off under the name of AVM. We have been making, what is popularly called in South India, family melodramas. As the name suggests it involves a lot of drama and emotions to do with family life. Now we have moved into what is called mass entertainment. We also have a large presence in pre and post production facilities and a good presence in television. Films in the south are considered to be a big influence in moulding public opinion especially amongst the youth. Do you agree? Yes, films definitely influence the youth here. Films are nothing but a reflection of life. The masses here identify particularly with the heroes. If you notice they identify and love heroes who look closest to them. So if you look at South Indian films you may not find actors who are handsome enough but who nevertheless become a major hero. You will find somebody who is more down to earth, looking like the person on the street, doing things like the masses who becomes more popular. So films in a way is a reflection of life. What the masses cannot do they expect their heroes to do. And once the hero does that the masses are happy. As far as women are concerned the masses like their heroines to be beautiful to look at but when it comes to their wives they are conservative. So it is just your mental attitude that you see on screen! So definitely the youth here do get very much influenced by films. Unless and until you have a reflection of yours on the screen you cannot identify yourself with it. For instance, I was just looking at one of our films today called Ramana which is playing in the theatres. It deals with corruption. At this part of the country corruption is pretty predominant. The entire message of the film is corruption. Everybody here has been affected by corruption. So this is a film that talks about your personal problems at a government level or say in a hospital. For example, it talks about how the hospital staff fleece people when somebody is ill or how corrupt doctors perform surgeries, and how they try to make money of even people who are dead. Ramana is doing fairly well. The reason is that we are able to portray problems of everyday life—the film is nothing but a reflection of life. And the particular solution of the film—which is to take law in your own hands when dealing with corruption—is what people think they should do. So yes films do change the attitude of people. If a hero smokes on screen does it influence people? Especially considering that earlier only villains used to smoke on screen whereas now some heroes make a style statement when they smoke on screen? Yes but there are new issues today. There is a lot of public pressure in India as you are aware of. Smoking has been banned in public places in Tamil Nadu. So when there were some hoardings that showed some heroes smoking, some organizations made an issue out of it. A big vinyl hoarding of actor Surya had to be changed because it showed him smoking . So there are organizations that take care of the other side—the manner in which smoking is projected in cinema. Its not that you can smoke and just get away with it! If somebody smokes there are ten people to oppose it now because there is a law now which has banned smoking in public places. So there is a lot of awareness about not smoking here. Who decides that the character should smoke? As a producer do you decide who should smoke on screen? It is not the script. Most of the times it is decided between the director and the actor. But as a producer, no, I am not for it. I would definitely not like to advocate smoking or drinking in my films. 174
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1 Table of Contents Introduction...
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5.7 Respondent profile ............
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Annexure 1 - List of references....
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eyond the official statistics thoug
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each out to millions of film-crazy
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• Table 0-1 Trends of smoking inc
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Table 0-4:Usage by leading actors N
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Areas of influence on everyday life
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Smoking styles: The Thumbs Up Thumb
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Key Findings Do films glamorize smo
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silence that needs to be filled up,
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Advocacy Conclusions What is the fi
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Encourage major public and private
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2 Tobacco in India India is a count
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50% of Wilson, GLC, Jaihind and Syd
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3 Cinema in India The sphere of inf
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Today, marketing of films is a mult
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The immense popularity of Indian ci
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-With the entry of Shah Rukh Khan i
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For example, Vivek Oberoi’s most
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5.2 Methodology The research approa
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5.2.4 Methodology The teenagers wer
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The next stage of implementation co
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• Figure 5-2: Average number of i
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1991 1992 1993 1994 1995 1996 1997
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1991 1992 1993 1994 1995 1996 1997
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1991 1992 1993 1994 1995 1996 1997
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• Figure 5-6 Teenage tobacco inci
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5.19 Nomination received by films
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Amount of Tobacco by Movie & Hours
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• Table 5-16: Mood when tobacco c
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Percent of Incidents 8.20 Average I
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• Table 5-26 Tobacco Exposure in
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Mood when Tobacco Used by Number &
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Average Incidents per Hour 3.41 3.6
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An adult smoking around a baby or y
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So what is fun? Going to movies…W
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popular films, especially ‘gangst
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“he’s like a Don. Shows real po
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7 Revealing industry professional v
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“As far as I can remember no way
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- Nitin Manmohan, producer “I do
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“It is decided according to the r
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where the villains dominate, smokin
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tobacco and liquor companies. There
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There is a consensus among filmmake
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smoker. He created the image of a s
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8 Conclusions The findings from our
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Acknowledgements We thank Dr. Stant
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Annexure 2 - Glossary Bengali Most
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1992 Rating Police Aur Mujrim Cover
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11 Masoom Tere Mere 12 Sapne 13 Aat
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S. No. 2000 Rating 1 Kaho Na Pyar H
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Annexure IV: List of interviewers a
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Amit Khanna is a scriptwriter and s
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Annexure V: Detailed transcripts of
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No, not at all. So you just do the
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Agreed, that negative characters ar
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Definitely. If I am a believer in t
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I remember when Sylvester Stallone
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Worldwide there is a campaign to ba
Page 126 and 127: I think there’s an awareness in t
Page 128 and 129: Yes. Aditya Pancholi smokes. Even S
Page 130 and 131: Cinema has a larger than life forma
Page 132 and 133: Friday it might open to a great ope
Page 134 and 135: But Lagan was different…it had a
Page 136 and 137: hits the light, so let me give him
Page 138 and 139: few people will think that oh nobod
Page 140 and 141: thing was that the boys could have
Page 142 and 143: funded. That’s the model the indu
Page 144 and 145: Have you noticed any associations w
Page 146 and 147: Do you feel that Hindi films, gener
Page 148 and 149: his cigarettes and his packet away.
Page 150 and 151: It’s very less. I have made a fil
Page 152 and 153: No, it’s kind of a written rule.
Page 154 and 155: I’m not suggesting that…but as
Page 156 and 157: Is smoking glamorised by Hindi film
Page 158 and 159: Yeah, the Red & White…But he is a
Page 160 and 161: No, not any more. None of them are
Page 162 and 163: Javed Akhtar What in your perceptio
Page 164 and 165: And also in India, cigarette smokin
Page 166 and 167: Is that because of the kind of film
Page 168 and 169: dividers were sponsored by Wills. S
Page 170 and 171: connected with the maid who is havi
Page 172 and 173: Yes it is there that is why I was h
Page 174 and 175: Thank you. Jugal Hansraj Do our fil
Page 178 and 179: So there is no question of tobacco
Page 180 and 181: Shivaji Ganeshan was chain smoker i
Page 182: Thank you. 179
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