Professional Report - Smoke Free Movies

6.4.1.2 Smoking styles:
“Sanjay Dutt in Vaastav holds the cigarette like a bidi … we do it unconsciously … try to copy him .. but no one really discusses it”
(an interesting observation .. this characteristic smoking style was brought up and discussed in all the boys’ groups
spontaneously)
6.4.1.3 “People roll grass into their cigarettes … it all started with Sanjay Dutt”
“Rajnikanth flips the cigarette and tosses it into his mouth. That’s so neat. I tried to do it but couldn’t”
“Rajnikanth has style .. the way he smokes, his fighting style too”
“people do copy the way they light cigarettes”
“when Shahrukh Khan stated in an interview that he smokes 555 … the price of 555 immediately shot up by 50p a stick:”
“it does impress people … I am smoking SRK’s cigarette brand”
6.4.1.4 Brands displayed in movies :
Most feel that brands of cigarettes are not displayed in movies. Moreover, the brand the actor smokes would
have greater impact on consumers.
6.4.1.5 Smoker profiles that are stereotypes :
• Rich businessmen smoke … they have so many tensions … and they may do it to impress partners.
They may smoke cigars .. it means high status, sophistication.
• ‘Tapori’ – cigarette very much a part of the street – cool. (clips of Salman, Shahrukh). Especially
appealing to the SEC B2C boys.
“goes with the dark glasses, scarf and attitude”
“character of Shahrukh in Shakti is of a ‘mavali’ – so cigarette is necessary”
“in college its cool to behave like that – those who do are not scared of anyone .. they feel no one will mess with them”
“the cigarette completes the style of a tapori”
‘Bhai’ – Gangsters -
Sanjay Duttt, as mentioned earlier – always with a cigarette … unique style all his own
Vivek Oberoi in Company – manner of smoking shows his arrogant attitude, confidence, guts
Ajay Devgan in Company – impresses .. talks while holding the cigarette between his lips – a few respondents
say they have tried it.
“it looks attractive .. impresses .. some people would try at least once”
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