Professional Report - Smoke Free Movies

Average Incidents per Hour 3.41 3.67 2.89 3.32
Total Female Character Incidents 1 0 0 1
Percent of Incidents 0.36 0.00 0.00 0.12
Average Incidents per Hour 0.01 0.00 0.00 0.00
Total Without Character Incidents 32 39 34 105
Percent of Incidents 11.43 12.42 13.55 12.43
Average Incidents per Hour 0.44 0.52 0.45 0.47
Usage of tobacco is negligible by females in South Indian films.
• Table 5-34: Age of character using Tobacco
2000 2001 2002 TOTAL
Total Number of Teen Incidents 0 2 0 2
Percent of Incidents 0 0.64 0 0.237
Average Incidents per Hour 0 0.03 0 0.009
Total Number of Adult Incidents 248 273 217 738
Percent of Incidents 88.57 86.94 86.45 87.34
Average Incidents per Hour 3.42 3.64 2.89 3.32
Total Without Character Incidents 32 39 34 105
Percent of Incidents 11.43 12.42 13.55 12.43
Average Incidents per Hour 0.44 0.52 0.45 0.47
Usage of tobacco is negligible by teenagers in South Indian films.
• Table 5-35Type of character using Tobacco
Type of Actor by Number and Percent of
Incidents
2000 2001 2002 TOTAL
Total Lead Actor Character Incidents 80 92 83 255
Percent of Incidents 28.57 29.30 33.07 30.18
Average Incidents per Hour 1.10 1.23 1.11 1.15
Total Supporting Actor Character Incidents 110 120 64 294
Percent of Incidents 39.29 38.22 25.50 34.79
Average Incidents per Hour 1.52 1.60 0.85 1.32
Total Extras (unknown actors) Incidents 58 63 70 191
Percent of Incidents 20.71 20.06 27.89 22.60
Average Incidents per Hour 0.80 0.84 0.93 0.86
Total Without Character Incidents 32 39 34 105
Percent of Incidents 11.43 12.42 13.55 12.43
Average Incidents per Hour 0.44 0.52 0.45 0.47
The lead actor in South Indian films accounts for 30% of incidents. However in the case of the National sample
it is almost 40%. In South Indian films the supporting actors account for a higher number of incidents as
compared to the lead actor.
69