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Intone - MA Typeface Design

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For the top image<br />

Negative Remarks:<br />

1. The break of the stem creates a<br />

typeface than leans to the left.<br />

2. The instroke of “a” doesn’t fit<br />

with the rest.<br />

3. “a”, “d”, “e”, “s” and “g” need<br />

to follow the inclination of the<br />

upstroke of the “n”.<br />

4. The bottom serif of the “d”<br />

makes the letter too dark.<br />

5. The junctions are too high.<br />

6. The pattern need less contrast<br />

7. “z” has too many features.<br />

8. “g” is too complicated.<br />

2.5 New decisions, new conclusions new mix and matching of features:<br />

A process that never ends<br />

The character set was there. I had to expand it, but the base was solid. In an imaginary world<br />

all I would have to do was press the “perfection” button and that would be it. But in our real<br />

world this was only the beginning of new problems and challenges. I soon realized (as you<br />

can see in the footnote of each drawing) that my character sets lacked uniformity. As Gerry<br />

would say: “You are not going to like what I’m about to tell you, but it seems as if you were<br />

designing every character in a different day with a different mood”. I wanted my characters<br />

to be unique, but I had gone overboard. As Mathew Carter would say: “the aim is not a group<br />

of beautiful letters, but a beautiful group of letters, is what is essential for legibility”. That<br />

served as my motto for the following steps.<br />

3. Towards uniformity, clarity and extension<br />

3.1 My characters are dancing to all directions<br />

3.1.1 Creating a consistent Regular<br />

adzesiong<br />

adzesiong<br />

final form of adhesion<br />

One of the problems I encountered was that my Regular text was “dancing” too much. Each<br />

character had too much of a personality, disrupting the flow of reading by creating a messy<br />

pattern. In addition, the Regular, Italic and Greek looked like separate typefaces. With a<br />

closer look I realized that this was due to some characters lacking common features.<br />

However, I had to make the horizontal alignment work before anything else. Once the<br />

letters would work next to each other, I started modifying the spacing. It was then that I<br />

comprehended how important spacing is; it would clearly demonstrate the problems.<br />

Zooming out from micro-typographical details enabled me to better understand the problem.<br />

I decided to introduce the strong diagonal allure to all of my characters and to distort<br />

the weight in the same manner for all of them. Moreover, I added more corners to my inner<br />

curves to make some characters match (e.g. “o”, “n”).<br />

The creation of the Capitals and the Small caps was a straightforward process, although I<br />

spent some time on the letters “E”, “F”, “L” and “T” before coming up with a solution for the<br />

serifs on the horizontal stems. Afterwards, I developed the Bold. It was spaced tighter than<br />

the Regular to ensure homogeny between the counters and the space among the letters.<br />

After fixing the Greek Upright Italic I worked on my Regular Greek, making sure that they<br />

are more distinct. I rounded the outstrokes and sharpened the instrokes to better resemble<br />

the Latin.<br />

10

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