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1 - PGA TOUR Media

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<strong>PGA</strong> <strong>TOUR</strong> Retail Licensing continues to expand its business base and the<br />

scope of the <strong>TOUR</strong>’s brand presence in the consumer marketplace throughout<br />

the world with over 70 domestic (U.S.) and over 20 international licensees. <strong>PGA</strong><br />

<strong>TOUR</strong> Retail Licensing manages its licensee relationships with the assistance<br />

of licensing agents for the U.S. and the rest of the world (except Japan), and<br />

has a master licensee in Japan<br />

Domestic highlights include the opening of two additional <strong>PGA</strong> <strong>TOUR</strong><br />

Superstores, bringing the total to 10. This licensee is revolutionizing the golf<br />

retail industry through its network of 65,000-75,000 square foot <strong>TOUR</strong>-branded<br />

stores it plans to build across the U.S. with a focus on service, education and<br />

good value. There are two stores in Myrtle Beach, SC, four in suburban Atlanta,<br />

two in Dallas and two new stores in the Phoenix, AZ, area.<br />

Our apparel licensee, Perry Ellis International, continues to expand the presence<br />

of <strong>TOUR</strong>-branded apparel in JC Penney and other fine stores. In February<br />

of 2007, PEI launched the Champions Tour line of apparel in over 200 Macy’s<br />

stores and will expand distribution in 2008.<br />

The Paradies Shops, licensee for the <strong>PGA</strong> <strong>TOUR</strong> Airport Shops throughout<br />

the U.S., continues the <strong>TOUR</strong>’s retail presence in this well-targeted environment.<br />

Each year, over 200 million travelers pass by these 43 shops in 38 airports.<br />

The <strong>PGA</strong> <strong>TOUR</strong> Grill, a restaurant appealing to the “upper casual” market,<br />

opened in suburban Washington, D.C. in March 2006. Based on a successful<br />

completion of a year-long market test, there is the possibility of additional locations<br />

in 2008. In late 2006, the <strong>TOUR</strong> announced two new exciting licenses: <strong>PGA</strong><br />

<strong>TOUR</strong> Ticket-to-Golf! (prepaid gift tickets for a round of golf at over 2,000 courses<br />

throughout the U.S.) and <strong>PGA</strong> <strong>TOUR</strong> Experiences (all-inclusive vacations).<br />

Internationally, <strong>TOUR</strong>-branded merchandise continues to grow as consumer<br />

products of choice in golf retail, and our licensee base throughout the U.K.,<br />

Europe and Asia continues to progress. We welcome the addition of Global<br />

Brands Group, our new international licensing agency. GBG will handle all<br />

international licensing except for Japan. The <strong>TOUR</strong>’s Japanese master licensee,<br />

Bonmax (Pro Tour, Inc.), has successfully expanded the <strong>TOUR</strong>’s brand presence<br />

at retail and has well over 500 <strong>PGA</strong> <strong>TOUR</strong> “shop in shops” at this time.<br />

<strong>PGA</strong> <strong>TOUR</strong> Official Licensees – Domestic<br />

Accusplit – Pedometers<br />

Acushnet (Titleist and Pinnacle) – Golf Balls<br />

Ahead, Inc. – Headwear and Golf Gloves<br />

Art & Frame Direct – Decorative Accessories<br />

Ashworth – Apparel<br />

Bakery Crafts – Cake Kits<br />

Baxter Prints – World Golf Championship and Presidents Cup Prints<br />

Bobby Jones – Apparel<br />

Boston Hannah – <strong>PGA</strong> <strong>TOUR</strong>, Champions Tour Annuals<br />

Bridgestone Sports – Golf Balls<br />

CMC Custom Gifts – Golf Accessories<br />

Columbus Gourmet – Gourmet Nuts in Decorative Tins<br />

Croc’s Inc. – Footwear and Accessories<br />

Cutter and Buck – Apparel<br />

Deluxe Financial Services – Deluxe Checks<br />

Devant – Golf Towels, Bibs and Throws<br />

Electronic Arts – Tiger Woods Video Game<br />

FansDepot Inc. – Signed Player Scorecards and Pin Flags<br />

Focus Golf/Dunlop Sports – <strong>PGA</strong> <strong>TOUR</strong>-branded Kids Clubs<br />

ForeFront Group (Formerly Burton Golf & Datrek Professional) – Golf Bags<br />

G & G Outfitters – Golf Accessories<br />

Gear For Sports – Apparel<br />

Gem Dandy* – Leather Belts and Accessories<br />

Gift Box Corporation – Gift Wrap, Bags and Ribbons<br />

Global Brands Group – <strong>PGA</strong> <strong>TOUR</strong> International Licensing Agency<br />

Golf Star <strong>Media</strong> – Fairway Guide To Golf<br />

GolfSticker – Stickers and Magnets<br />

GreenFix Golf – Divot Repair Tools<br />

Greg Norman Collection – Apparel<br />

Harbro – Playing Cards and Drizzle Sticks<br />

Harry Abrams – Golf Courses of the <strong>PGA</strong> <strong>TOUR</strong> Book<br />

Hooker Furniture – Furniture<br />

Imagine! Print Solutions – Bag Tags<br />

IMG Sports Licensing – <strong>PGA</strong> <strong>TOUR</strong> Domestic Licensing Agency<br />

Imperial Headwear – Headwear<br />

Interpak Systems – Cleansing Wipes/Cloths<br />

J Patton Sports – <strong>PGA</strong> <strong>TOUR</strong> Official Hologram and Hang Tags<br />

Kombi – Golf Gloves<br />

Kravet Inc. – Print and Woven Fabrics<br />

<strong>PGA</strong> <strong>TOUR</strong> Retail Licensing<br />

<strong>PGA</strong><strong>TOUR</strong>.COM <strong>PGA</strong> <strong>TOUR</strong> 2008 Guide<br />

Mark-It Golf – Golf Accessories<br />

MBNA America (Bank of America) – <strong>PGA</strong> <strong>TOUR</strong> and Champions Tour MasterCard<br />

Mercury Luggage* – Luggage and Accessories<br />

Nike Golf – Apparel and Golf Balls<br />

North American Membership Group – <strong>PGA</strong> <strong>TOUR</strong> Partners Club and Magazine<br />

Ogio – Totes and Bags<br />

Oxford Industries – Apparel<br />

<strong>PGA</strong> <strong>TOUR</strong> Apparel by Perry Ellis Int’l – Apparel<br />

<strong>PGA</strong> <strong>TOUR</strong> Experiences – All-inclusive Golf Vacations<br />

<strong>PGA</strong> <strong>TOUR</strong> Grill – <strong>PGA</strong> <strong>TOUR</strong> theme restaurants<br />

<strong>PGA</strong> <strong>TOUR</strong> Golf Academy – Golf School and Training Academy<br />

<strong>PGA</strong> <strong>TOUR</strong> Superstores – Golf Superstores<br />

<strong>PGA</strong> <strong>TOUR</strong> Wines – Premium Wines<br />

Pro Tour Memorabilia – Authentic Autographed Collectibles and Memorabilia<br />

Sabona of London – Men’s and Women’s Bracelets<br />

Scott Medlock – Fine Arts Limited Edition Prints<br />

Sea Gull Lighting – Lighting Fixtures and Fans<br />

Sterling Cut Glass – Crystal Pieces, Picture Frames and Paper Weights<br />

Stonehouse Publishing – Golf Course Art and Photographs<br />

Sun Mountain Sports* – Outerwear<br />

Systems Sports Groups/Pro Quip USA – Technical Outerwear<br />

Team Effort* – Golf Umbrellas, Head Covers, Towels and Travel Accessories<br />

Tervis Tumbler – Beverage Tumblers and Mugs<br />

The Game – Headwear and Corporate Catalog<br />

The Paradies Shops* – <strong>PGA</strong> <strong>TOUR</strong> Airport Shops<br />

Tod Wagenhals, Inc. – Collectible Miniature Golf Bag<br />

Total Kids Wear – Children’s Apparel<br />

Twins Enterprises – Co-branded Hats<br />

Under Armour, Inc. – Golf Apparel<br />

Utix Group – Prepaid-Ticket-To-Golf<br />

W.C. Bradley – <strong>PGA</strong> <strong>TOUR</strong> STOP Retail Store<br />

ZeloSport – Golf Board Game<br />

Zero Restriction – Technical Outerwear<br />

* Also <strong>PGA</strong> <strong>TOUR</strong> International Licensee<br />

<strong>PGA</strong> <strong>TOUR</strong> Official Licensees – International<br />

Banca Serfin, South America – <strong>PGA</strong> <strong>TOUR</strong> MasterCard (in Mexico only)<br />

Benchmark Athletic, Canada – Apparel<br />

Bonmax Company – Master Licensee of Japan<br />

Brand Fusion, Ireland, UK – Kids Clubs, Golf Shoes and Accessories<br />

ESP K&R – Gifts and Accessories<br />

FansDepot, Inc. – Scorecards<br />

Fashionflo, Ireland – Distributor of <strong>PGA</strong> <strong>TOUR</strong> Licensed product<br />

G & G, Canada – Sunglasses, Divot Repair Tools, Ball Markers<br />

Global Brands Group – International Licensing Agency<br />

Golf Pro – Spain – Apparel<br />

Golfers Paradise – Switzerland – <strong>PGA</strong> <strong>TOUR</strong> product sourced from European licensees<br />

InterCity, UK – Gifts and Accessories<br />

Kumkang, South Korea – Apparel and Accessories<br />

MST Golf, Singapore, Malaysia, Brunei – Retail Stores<br />

One World Golf – Canada – Children’s Clubs and Bags<br />

Outlook Eyewear, Canada – Branded Eyewear<br />

Orientex, Canada – Apparel and Accessories<br />

PanWorld Brands – Apparel<br />

Parks Geneve, UK – Loungewear<br />

Primesport, Thailand – Apparel, Golf Accessories, Leather<br />

Pro Tour Inc., Japan – Apparel, Accessories and Retail<br />

Roy Lowe and Sons – Hosiery<br />

Second Chance – Training Aids<br />

Shinkong – Master Licensee for Taiwan<br />

World Mart – Taiwan – Footwear, Bags, Headwear, Accessories<br />

<strong>PGA</strong> <strong>TOUR</strong> Superstore, located in Roswell, GA<br />

8-5<br />

SECTION 8 CORPORATE MARKETING

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