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Submitted to the Foculty of Groduqte Studies ond Reseorch in portiol ...

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!<br />

with <strong>the</strong>s€ words:<br />

-14-<br />

"It is conceivqble thot o descriptive price <strong>the</strong>ory<br />

moy be propounded <strong>in</strong> which <strong>the</strong> dist<strong>in</strong>ctive feotures<br />

woul.d b€ thot, on <strong>the</strong> whole, bus<strong>in</strong>essmen determ<strong>in</strong>e<br />

<strong>the</strong>ir prices on <strong>the</strong> bqsis <strong>of</strong> <strong>the</strong> fulÌ-cost pr<strong>in</strong>ciple,<br />

<strong>in</strong> considerotion <strong>of</strong> <strong>the</strong> reoctions <strong>of</strong> consumers<br />

lut<br />

<strong>ond</strong> th€ behdviour <strong>of</strong> competi<strong>to</strong>rs, etc., on odjustment<br />

<strong>to</strong> <strong>the</strong> prices which futfil <strong>the</strong> c<strong>ond</strong>itions <strong>of</strong> ths morgi-<br />

nol <strong>the</strong>ory <strong>to</strong>kes plqce - êven though this odjustment<br />

moy quite possibly be imperfect.,, (Rêf. I p. 22a.)<br />

Thê full-cost príc<strong>in</strong>g system is highly operotionol. This<br />

tends <strong>to</strong> be overl.ookêd, becouse conventionol <strong>the</strong>ory foils <strong>to</strong><br />

<strong>in</strong>clu{e <strong>in</strong>ven<strong>to</strong>ry <strong>ond</strong> order bocklog voriobles. Firms do not hove<br />

<strong>to</strong> sêIl oll <strong>the</strong>ir output <strong>in</strong> ony given time p€riod. If <strong>to</strong>o much<br />

is produced, <strong>the</strong>re brill be o build-uÞ <strong>of</strong> <strong>in</strong>ven<strong>to</strong>ries or o<br />

reduction <strong>of</strong> order bocklogs; if, on <strong>the</strong> o<strong>the</strong>r h<strong>ond</strong>, <strong>to</strong>o littte<br />

ís produced, <strong>in</strong>ven<strong>to</strong>ries will bê drown dourn or. delivery time<br />

êxtendëd. These chonges, <strong>in</strong> foct, provide both buffers <strong>to</strong><br />

compensote for production imbolonc€s <strong>ond</strong> feedbock sigñoIs <strong>to</strong><br />

focili<strong>to</strong>te odjustment <strong>to</strong> dem<strong>ond</strong>.<br />

:<br />

In sum, th6 cost pr<strong>in</strong>ciple, with oll it implies, is <strong>the</strong><br />

Dqnish method <strong>of</strong> def<strong>in</strong><strong>in</strong>g workobl.e competition. An Índustry is<br />

h,orkobly competitíve when efficiently run enterprisês cover <strong>the</strong>ir<br />

necossclry cost6 ínclud<strong>in</strong>g d€preciqtion ollo\,,,onces, plus .o<br />

reosonoble n€t pr<strong>of</strong>itr due regord be<strong>in</strong>g hod <strong>to</strong> risk.

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