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Cer Magazine International n.20 - Tilmar Ceramics

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trends<br />

A RATIONAL AND CLEAN<br />

LINE FOR THE ITO EXTRA-<br />

FLAT SHOWER TRAY FROM<br />

CERAMICA ALTHEA (120X175<br />

CM), ALSO AVAILABLE IN<br />

COLOURS YELLOW, GREY,<br />

BLACK AND RED<br />

bathroom. The shower enclosure itself has mixed origins,<br />

dictated largely by marketing experts and the worlds of<br />

production and distribution.<br />

Childhood reminiscences of the author of this article bring<br />

back memories of hotel bathrooms from long-ago holidays.<br />

These were very Spartan places with a miniscule shower<br />

area. Over the years, shower cubicles gradually became<br />

more spacious and user-friendly. The ceramic sanitaryware<br />

manufacturers developed larger sized products that allowed<br />

ablutions to be performed in complete safety and more<br />

comfortably even by overweight users. Square or angular,<br />

rectangular or round, but always generously sized, the<br />

fireclay shower tray has established a dominant position over<br />

the last few decades, largely as a result of the aesthetic<br />

contributions of industrial design. Other important factors<br />

include the increasingly numerous building refurbishment<br />

projects and the ever greater propensity to choose a<br />

comfortable shower enclosure in place of the traditional<br />

bathtub, the exclusive realm of the affluent since the early<br />

20th century.<br />

With the advent of multidimensional shower trays, an<br />

adequate level of attention to safety was required. As a<br />

result, they have gradually been equipped with mouldings<br />

and other improvements that eliminate all risks associated<br />

with their use.<br />

As for colour, shower trays have traditionally been white<br />

apart from a short period during the 1970s and 1980s when<br />

other colours appeared on the market. But chromatic<br />

simplicity soon returned to vogue and well before the<br />

other sanitary fixtures - WCs, bidets and basins -<br />

they went back to being strictly white.<br />

The wide dimensional range in which<br />

shower trays were soon available<br />

encouraged other companies to<br />

develop shower enclosures, an<br />

article that in reality had hardly existed<br />

previously. In place of the old-fashioned<br />

curtains and doors mounted on bath tubs, the<br />

sector has gradually evolved towards sliding doors<br />

and, ultimately, inward and outward swinging doors, a<br />

safe and convenient solution that allows ease of access even<br />

to the less able-bodied. A range of interesting offerings<br />

<strong>Cer</strong> <strong>Magazine</strong><br />

DROP SERIES FROM<br />

CERAMICA HATRIA.<br />

THE SHOWER TRAY<br />

INCLUDES INSPECTABLE<br />

AND EXTRACTABLE 90 MM<br />

DIAMETER SIPHON WASTE<br />

WITH CHROME-PLATED<br />

COVER. MADE OF FINE<br />

FIRECLAY, IT IS AVAILABLE<br />

IN 9 DIFFERENT SIZES<br />

(PICTURED: 80 CM CORNER<br />

VERSION)<br />

(ABOVE) DISH SHOWER TRAY (90X90<br />

CM) FROM CERAMICA TECLA. THE<br />

ELEGANCE OF THE LINES BLENDS<br />

WITH THE CLEAR CRYSTAL OF THE<br />

SHOWER ENCLOSURE.<br />

THE TRAY CAN ALSO BE COMBINED<br />

WITH THE FUNCTIONAL WOOD<br />

FOOTBOARD<br />

(FACING) SEVENTY SERIES FROM<br />

POZZI GINORI. MADE OF FINE<br />

FIRECLAY, THE SHOWER TRAYS IN<br />

THIS SERIES ARE EXTRA-FLAT WITH<br />

NON-SLIP SURFACE. PICTURED:<br />

100X80 CM ASYMMETRIC CORNER<br />

VERSION<br />

33

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