Cer Magazine International n.20 - Tilmar Ceramics

editorial
A BIG RESPONSIBILITY
Andrea Serri,
Editorial Director of
Cer Magazine Italia
and International
Cer Magazine
“
Adoctor can bury his mistakes but an architect can only
advise his clients to plant vines.” With this famous phrase,
Frank Lloyd Wright cautioned students frequenting his
house and studio, Taliesin, of the importance of good design right
from the very first stages of an architectural project.
These words have a special resonance today as we find ourselves
surrounded by architectural monstrosities and are witnessing growing
attention to both exteriors and interiors.
These collective efforts include a strong commitment on the part of
the materials manufacturers, and the Italian ceramic industry is no
exception. Tiles and sanitaryware are playing a major role in this
revolution due to their certified technical characteristics and the
design content for which Italy is famous. The most innovative of these
materials and products are being unveiled at Cersaie in Bologna,
which this year celebrates its 25th anniversary with exhibitors from 32
countries, a packed programme of events featuring outstanding guest
speakers and an expected attendance of more than 90,000 visitors.
Andrea Serri
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