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Flowering Shrubs - Spring Meadow Nursery

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Proven Winners ®<br />

ColorChoice ®<br />

It starts with great plants. We don’t waste our time<br />

marketing plants that are anything less than superior.<br />

If a plant isn’t markedly better than those already on the<br />

market, it’s not a Proven Winner. Our plants must deliver<br />

better performance for growers, better shelf appeal for<br />

retailers, and a standout show in consumers’ gardens.<br />

Our many award-winners illustrate how solid our<br />

plant selections are:<br />

6 of the top 10 hydrangeas are Proven Winners ® (<strong>Nursery</strong><br />

Management 3/12, “State of the Crop: Hydrangeas”)<br />

Little Lime Hydrangea:<br />

Best New Plant, 2011 ANLA<br />

New Plant Pavilion<br />

Oso Happy Petit Pink Rose:<br />

American Rose Society Award<br />

of Excellence<br />

7<br />

Lo & Behold ® ‘Lilac Chip’<br />

Buddleia: Best of Show and<br />

Gold Medal, Plantarium 2011<br />

Summer Wine ® Physocarpus:<br />

“..the clear statistical and visual<br />

standout with minimal infection<br />

on very few leaves.”<br />

-American <strong>Nursery</strong>man 2/12,<br />

“Layers of Intrigue: Physocarpus<br />

and Powdery Mildew”<br />

Marketing<br />

State-of-the-art marketing gets the message out<br />

to gardeners (and non-gardeners who buy plants).<br />

Online, through our website and social media channels,<br />

and inspiring people with our e-magazines.<br />

Over 337,300 people have<br />

viewed our Invincibelle ®<br />

Spirit sliderocket<br />

presentation.<br />

youtube: over 1 million<br />

views and growing.<br />

On-air, with radio ads in over 25 major markets<br />

including Atlanta, Chicago, Toronto and Seattle.<br />

On TV, featured by P. Allen Smith on<br />

his shows and Today Show appearances.<br />

Proven Winners is also on the Weather<br />

Channel and many PBS stations.<br />

In print, with ads and articles in<br />

major consumer publications like Better<br />

Homes & Gardens, Martha Stewart<br />

Living, and Sunset.<br />

Consumers also enjoy our Gardening<br />

Simplified magazine, which is received<br />

by 50,000 people each year.<br />

Attractive plants are easy for people to buy.<br />

Consumers recognize the white pots from our ads, and know<br />

that the Proven Winners name is one they can trust. Our<br />

appealing varieties make a great retail display, especially<br />

when merchandised in groups that reflect our ad campaigns.<br />

We help gardeners be successful by providing helpful<br />

information on our website and answering their gardening<br />

questions via the online feedback site. It’s part of our<br />

commitment to making gardening as easy and rewarding<br />

as possible.

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