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An assessment of the implementation of batho pele - University of ...

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administration, <strong>the</strong> public must be encouraged to participate in policy making. By<br />

consulting <strong>the</strong> end-users, an opportunity is created for <strong>the</strong>ir participation. Citizen<br />

participation is conducive for sound planning and is consistent with democratic<br />

ideals <strong>of</strong> providing information to citizens and enhancing acceptance <strong>of</strong> public<br />

services (Bekker, 1996: 44). It is along <strong>the</strong>se lines that <strong>the</strong>re is a belief that<br />

participation by citizens is a key cornerstone <strong>of</strong> good governance (Van der Waldt,<br />

2004:10). Participation is also regarded as one <strong>of</strong> <strong>the</strong> major characteristics <strong>of</strong><br />

good governance because it encourages <strong>the</strong> community to get involved in and<br />

take responsibility for <strong>the</strong> <strong>implementation</strong> <strong>of</strong> development to improve <strong>the</strong>ir quality<br />

<strong>of</strong> life (Van der Waldt & Knipe, 2001:109). As a result, customer evaluation is<br />

appropriate when an organization is interested in ga<strong>the</strong>ring information to<br />

determine what products and services <strong>the</strong> customer wants. The information<br />

collected through customer evaluation will enable <strong>the</strong> company to determine<br />

whe<strong>the</strong>r changes in o<strong>the</strong>r activities are needed to improve customer service.<br />

Each <strong>of</strong> <strong>the</strong> groupings <strong>of</strong> customers (e.g., women, business communities) may<br />

require different services and each may have different service expectations. It is<br />

thus necessary to consult <strong>the</strong>m so as to determine <strong>the</strong>ir needs and expectations,<br />

as well as to develop service standards that are aligned to <strong>the</strong>ir needs and<br />

expectations. Public participation and consultation are a means <strong>of</strong> reducing<br />

autocratic behaviour, involving <strong>the</strong> people in government and directing<br />

governmental efforts at <strong>the</strong> real needs <strong>of</strong> society (Craythorne, 1990:70).<br />

Politicians and administrators must not decide on behalf <strong>of</strong> citizens what is<br />

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