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38 PORTRAIT MON SIEUR CRO CO
Adrien Forray The man behind new luxury brand Le Huitiéme. Get the inside scoop of how one man made his dream come true to start up his own luxury brand. TEXT JELENA JANKOVIC PHOTOS LE HUITIÉME AND ANN-CHARLOTTE LOVÉN Who is Adrien Forray? I am french, 27 years old. Recently I moved back to Paris after spending two years in Singapore. Prior to that I was living in Sweden for some years. My dream has always been to end up working with arts or in the luxury business. When I found out that I had the tools to create a brand of my own I think it was more challenging and funny. That is how and why I started it. Today I have my own brand and I work for a company specialising in exotic leather for the international luxury industry and that is also why I moved to Singapore. Describe yourself and your drive force in 2-3 words. Passionate, creative and geek. Seriously, geek because it helps me a lot to develop my websites and the image of what I do online. Creative to come up with the designs and Passionate because it keeps me going. So that is the 3 words. How much work have you put into developing your brand, and what do you think have made you not fail along the way but to actually give you the drive to continue and make the product? ”MY FAMILY HAS BEEN WORKING WITH LEATHER SINCE 1817. I AM REALLY PROUD THAT I AM THE ONLY ONE IN MY GENERATION STILL WORKING IN THE LEATHER INDUSTRY. IF I MAKE IT WITH MY OWN BRAND I WILL FEEL EVEN MORE PROUD. SO I THINK IT IS LEGITIMATE FOR ME TO SAY THAT WE ARE IN THE LEATHER GOODS BUSINESS SINCE 1817.” I think I have not put enough work into it yet but the last two years I have put much more time. Now it is at least two full days a week to put things together and develop the products. It is not yet the full time job since I still need the other job. I want everything to be well prepared and that is why I take more time, but it is time I enjoy. But I can say that I have the brand in my mind all the time, I am always looking at things, arts, designs things in the streets I am always picking up ideas and I am always aware. Can you tell me what is the story behind your brand name? Hahaha I am still working on it. Ok, the story behind the brand name itself, there are two reasons that made this name. At first I thought of using my own name, but then I thought, hrmm not so good. First I am working with a lot of brands customers and designers, I don’t want them to feel I 39
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