inspiring, classy, timeless - Pouf! Magazine

40
PORTRAIT
am working behind their back on
similar things, so I wanted to keep
this off. One day they will know it,
but this way it is less problematic.
Then I wanted to find a name that
stands out, It is really difficult to
find a brand name that stands out I
can tell you that. When you target
something in the high end luxury accessory
you have to find a name that
match your id. That is how we found
this “Le Huitiéme” and this is positive
for two things. It means number
8, and that is where all the luxury
brands are located in Paris. Number
8 is also the lucky number in Asia
and we value our Asian customers
a lot. These are the two things that
are really positive and in line with our
objective.
The last thing is the logo itself, which
one of my friends that is a graphic
designer put together. She started
from the idea of using the figure
8 and then she saw the crocodile
leather and she thought of using two
crocodile scales together and do the
number 8. So you see everything
is in the logo, the luxury, the Asian
luck, and the crocodile scales, so all
together and that is the name and
the logo story.
Now we are working with promoting
the ancient history of the leather,
why I choose that specific line of
work , how the ideas came up and
we still try to see how we will put
that information together, to build
the history to the name.
ADRIEN FORRAY SKETCHING
ON A NEW PIECE.
It is widely known that a lot of
people want to work in the fashion
industry. What do you think makes it
so special compared to working for
example in the automotive industry?
It is all the free goods, and it is true. I
think it is one of the main thing seriously,
it sounds funny but it is one
thing that is actually true and me as
well I appreciate it a lot. You get free
stuff that you would not expected to
get anywhere else. Everyone is wearing
nice clothes and carrying nice
bags. So it feels like you are apart
of something that touches everyone
and can bring interest to everyone.
I think that fashion is really fashion
these days and I think it is stronger
then ever.
Do you think it will stay that way?
I think it is strong I think it is really
strong, especially for the luxury part
of it. During 2009 crisis nothing hap-
pened. Now people are a bit shaky
about the economy but still all the
high end luxury brands are showing
really strong figures. Still there
are some unexplored markets, India,
China is only at the start and there
is a lot of people really eager to get
luxury stuff there, there is room for
business.
You have now got the opportunity to
work with and visit the showrooms
of Chanel and Hermès among other
brands. How do you feel about getting
the chance to work so closely
with these people? And not to mention
the free stuff that you get?
I think..I don’t know it is..it feels good
but you are still in the shadow in
these big peoples names. However if
feels good to be part of it and this is
the place where I like to be. Maybe
millions of people would kill for
where I am, but I will not give it up.