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inspiring, classy, timeless - Pouf! Magazine

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That is kind of the promoting for the<br />

name.<br />

But we also have a special order service<br />

where we meet with the customers<br />

to put together their orders. We<br />

really rely on those orders and want<br />

to bring those to the next level.<br />

I think in 20 years it will be this concept<br />

but in five cities closely chosen.<br />

I think that if you want to have a high<br />

value to the brand you need to put<br />

some strong borders. I can see today<br />

what the big groups are doing and I<br />

can see that the customers are getting<br />

tired of it.<br />

So if you want to keep up in the long<br />

run you have to frame it .<br />

If you would compare yourself to a<br />

designer or somebody that you are<br />

looking up to today who is that?<br />

In terms of creativity it is Karl Lagerfeld<br />

he is a machine in creativity. He<br />

is a good motivation because he has<br />

a strong way of working and focus.<br />

Thank you very much for the interview<br />

and for your time, it has been<br />

really interesting!<br />

Thank you!<br />

PORTRAIT<br />

43

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