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HOW TO <strong>ATTRACT</strong> <strong>CUSTOMERS</strong> WiTH FACEBOOK<br />
In order to understand the needs and preferences of your prospects, you need to ask<br />
yourself a few key questions about this target audience:<br />
2<br />
2<br />
2<br />
2<br />
2<br />
wHAt ARe tHeY tRYING to soLVe?<br />
wHAt ARe tHeY tHINkING?<br />
wHAt ActIoNs ARe tHeY LIkeLY to tAke?<br />
wHAt ALteRNAtIVes ARe tHeY LookING At?<br />
wHY wILL YouR pRoduct/seRVIce wIN oVeR otHeRs?<br />
the best way to gain access to these insights is by looking at your marketing<br />
analytics that show you how existing customers have gone through a purchase deci-<br />
sion. In other words, you need to delve into behavioral data that shows your custom-<br />
ers’ browsing history, clicks, downloads, etc. that will guide to to their precise inter-<br />
ests and trajectory of actions on your website.
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