Agri-Business, Production, Processing and Marketing Information ...
Agri-Business, Production, Processing and Marketing Information ...
Agri-Business, Production, Processing and Marketing Information ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Chart C KEY COMPONENTS IN A NEW EXPORTER'S 4<br />
PAGE PRODUCT POSITIONING/INFORMATION<br />
SALES BROCHURE<br />
Page Component Objectives<br />
1.Front Company To immediately convince a potential/<br />
cover positioning calibre importer that they should<br />
strengths "open-up" serious h<strong>and</strong>ling discussions<br />
of the company's product line<br />
2. a. Sri Lanka's To position Sri Lanka's image/other<br />
image strengths in support of the exporter's<br />
strengths product line <strong>and</strong> individual markets "<br />
product adaptation/positioning capability<br />
etc.<br />
b. Company's To sell the company's product line<br />
product "marketing edge/other benefits" versus<br />
line mainline competitors<br />
strengths<br />
3.Blank C & F pricing To further convince a potential importer<br />
with by market/ that the exporter fully underst<strong>and</strong>s this<br />
inserts trade terms/ critically important component in the<br />
flap packaging/ export marketing mix<br />
order lead<br />
times/shipping<br />
<strong>and</strong> airfreight<br />
frequencies<br />
4.Back Importer/ To demonstrate to a potential importer<br />
cover distributor that other than through price discounting/<br />
marketing <strong>and</strong> cheapness in price, the exporter can<br />
promotional construct/offer low cost, high impact<br />
support trade <strong>and</strong> end buyer promotions which<br />
program will achieve increased sales <strong>and</strong> market<br />
penetration<br />
45.
Change language