Agri-Business, Production, Processing and Marketing Information ...

US NLSECNM CE
Sunday October 2. 1994 Business Editor: Dalton de Silva
Woman entrepreneurs told
iYou can market goods abroad'
By Karel Roberts were needed were Maelge, Business/ sions that followed sound marketing plan
clients with creative Marketing Develop- the seminar. Dalg- must be formulated,
ideas and opportuni- ment Advisor at leish described four identifying building a
f you are a v.oman the Renaissance ties for enterprise. AgEnt said that the out of ten of the ideas "better mousetrap".
wand want to mar- Hotel last week. The private sector was response of business as 'very, very gord'. Staying power was
.kct your home- Mr Richard Hurel- very encouraging Mr. women at the seminat Some of the would vitally important.
made scen sambol, brink, Chief of Party/ Hlurclbrink said. was good. be AgEnt clients were Listed number three
mango chutney or AgEnt, said that the AgEnt is a USAID "Some had very those who had stum- was good salesvambotu
pahi, key objectives of funded private agro- good ideas", she said, bled along as well as manship creativeness.
abroad, you can make AgEnt in its five-year enterprise develop- Anthony Dalgleish others who had probit
happen, if you have plan (1993-98) were to ment initiative offer- AgEnt's popular ge- lems getting local Creativity was imcreative
business create 13,000 jobs in mg companies and en- nial Marketing/ AgrC,- assistance to set their portant The fourth
ideas - and equip the domestic/ export trepreneurs. Viable Processing Adviser projects off the golden rule was to
yourself with market- sales fields, targetting business/marketing summed up the work- ground. start with one market
ing know-how 50 million US dollars plans to expand ex- shop: Addressing the ex- - to minimise risk,
In essence, that was worh of sales invest- isting operations or perienced and would and the fifth, given
what the roomful of ments back to Sri begin new ventures "There is a lot more be women entrep- added emphasis was
wo'umen were told by Lanka. In the 'critical' aimed at both the dynamism in Sri reneurs at the semi- 'keep up with the
the experts who 20 months of its exist- domestic and export Lankan women than nar, Tony Dalgleish play', stay ahead
talked to them at a ence, AgEnt had markets, you think. They are a said that the meeting
seminar "How to stimulated 20 million The most critical pretty go-getting lot. was an 'appetite whet- Sri Lanka, Mr
Take Your Business US dollars worth of period would be in the They are go-getting !er" for any outstand- Dalgleish said, was
Overseas and a investment. next 20 months with and have driving de- ing woman 'out 'absolutely loaded
Woman's Way to Suc- He said that the -Aing invaluable termination. They are there', and proceeded with export opportucess"
organised by the next phase of assist- creativity, dynamism also a pretty commit- to list the hallmarks of nities'. These export-
Association of Busi- ance would be tech- and staying power. ted lot". a sound professional marketing chances
ness and Professional nical and innovative Identifying markets Twenty to 25 iew exporter. Number had to be uncovered.
Women and USAID technologies, with was also a vitally im- clients had put their One was that home- 'There are new oppor­
Agent's Women's emphasis on transfer portant factor. ideas across to AgEnt work had to be well tunities everyday', he
Agro Enterprise at technology What Ms. Chrismarie at the informal discus- done; secondly, a added.