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CRAVE / SEW YOU SHOULD KNOW 16 Cravings | June / July 2010 Fashion Rocks: CUSToDalmaU What do you get when you mix 1960s psychedelic, 1970s bold bright prints and a fistful of 1980s punk? Spanish Fly straight from the runways, of course. Custo Barcelona, the Spanish fashion house famous with rock stars and rockin' people alike, got its roots in Barcelona in 1981. Brothers Custo and David Dalmau put their heads together, after cruising all over California on their bikes, to start a small business crafting men and women's T-shirts with whimsical screen-prints and illustrations that 30 years later have become Custo Barcelona's signature piece. Eventually debuting their complete ready-to-wear collection in 1997, Custo Barcelona has expanded the brand to include handbags, sneakers, eyewear and fragrances. While the collection may convey fun and frivolity, the international success of the brand proves when it comes to business nothing is taken lightly. Sold in more than 3,000 retailers worldwide (including the recently opened boutique in the Bal Harbour Shops) Custo Barcelona is a fashion force to be reckoned with. Cravings South Florida magazine went backstage with designer Custo Dalmau at the Custo Barcelona fashion show during Miami Fashion Week. We chatted about his obsession with hair-covered clothes, the philosophy behind his creations, and what's next for one of the fashion world's hottest imports. screen print t-shirts, the collection's signature piece Cravings: What inspires you? custo dalmau: i love a good challenge. My belief is that to create anything worthwhile you have to break down everything you did before. i love change. i think there's nothing more human than our ability to change and adapt. The challenge lies in moving on after the last creation and starting new. C: You have a very distinct look that is instantly recognizable to your followers. custo: We're lucky. David and i just wanted to create something fun and cool at a time when everything was about minimalism. The 1990s lacked color and we wanted to provide that for people who wished to express themselves in something a little more wild. C: You are definitely known for innovation. Tell me more about the new collection. custo: The Fall/Winter 2010 collection is called Hairy Metal. i wanted to do a take on fur, without actually using it because we don't endorse killing animals for fashionrelated purposes. So i thought about it and came up with the fusion of synthetic hair woven into metallic details for a strong, edgy effect. custo dalmau C: Synthetic hair? You mean like hair extensions or a weave? custo: Yes, exactly. actually, it's more like the hair on dolls. C: custo is also known for merchandising boutiques with items specific to the city where the shop is located. What can customers expect to see from the Spring/Summer 2010 collection at the Bal Harbour store? custo: Miami style! Tunics, light knits, swimwear and color, color, color!! C: If you could be anywhere else in the world right now, where would you be? custo: Barcelona. But i love Miami too! C: What do you think makes custo Barcelona so successful? custo: it's a mixture of the graphics we use in our screen-prints, the colors and the textiles. i went really out there for the fall collection. it's like nothing anyone has seen! C: What’s in custo Barcelona’s future? custo: More boutiques! i'm presently scouting out locations in South Beach. C: How will a South Beach store be different than the Bal Harbour location? custo: More thongs! i'm kidding. it will be similar but with more club wear - dresses, metallics, sequined leggings. a little flashier. it'll be very Euro, just like South Beach. - Jenny Perez
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