The annual report on the world's most valuable ... - Brand Finance

key Facts:
No Change: 0%
Rating: AAA
BV: $27,597m
1. hsBc
2012 2011
Brand Ranking 1 3
Brand Value (US$m) 27,597 27,632
Brand Rating AAA AAA
Market Cap (US$m) 122,741 171,163
Domicile Britain
HSBC has retained its status as the world’s strongest
banking brand with a value of US$27,597 million.
<strong>The</strong> brand has recovered well after it slumped
to third position in last year’s BrandFinance ®
Banking 500 study. HSBC has revealed solid
results in the first half of 2011, surprising analysts,
and trumping its competitors, especially Bank
of America. Furthermore HSBC has openly declared
their intentions to become the world’s leading
international bank by continued investment in both
China and India, whilst scaling back its operations
in an unstable Eurozone and a sluggish US economy.
This change in focus along with a series of cost
cutting measures will ensure that HSBC is well
prepared for the shift in economic power between
the different regions of the world and as a result its
brand value could well grow over the next year.
2. Wells Fargo
2012 2011
Brand Ranking 2 2
Brand Value (US$m) 23,229 28,944
Brand Rating AA+ AA+
Market Cap (US$m) 133,473 136,069
Domicile USA
<strong>The</strong> largest consumer lender in the United States,
Wells Fargo, had a mixed year highlighted by
bumper profits and declining revenue.
<strong>The</strong> bank failed to capitalise on a number of expansive
opportunities which presented themselves when
it was the dominant force in American retail banking
only a couple of years ago. Wells Fargo’s brand,
like those of many other financial institutions,
has also suffered as a result of pandemic antibanking
sector sentiment and a highly volatile
business environment.
<strong>The</strong> bank’s prudent practices held its brand in
good stead in the aftermath of the global financial
crisis yet it has operated with ill ease in the postcrisis
business climate losing the dominance
that it gained with the help of the crash. Wells
Fargo’s apprehensive performance translated into
a declining brand value in this year’s BrandFinance ®
Banking 500.
key Facts:
Down: 20%
Rating: AA+
BV: $23,229m
9 © Brand Finance plc 2012
© Brand Finance plc 2012
10