The annual report on the world's most valuable ... - Brand Finance

key Facts:
sector BV:
US$ 7,376 million
% of total BV: 1%
down: 1%
Bradesco tops the table as one
of two banks from emerging markets
to have the most valuable brand in
a sector. Two Canadian and two
German banks complete top five
key Facts:
sector BV:
US$ 101,427 million
% of total BV: 14%
down: 41%
<strong>The</strong> top 10 investment banking
brands lose $11 billion following
a gruelling year. JPMorgan tops a
decidedly downbeat table with fierce
rival Goldman losing a hefty 59% of
brand value
insurance
investment
Mortgages
Brand value attributable to operations by sector (us$m) Brand value attributable to operations by sector (us$m)
credit cards
Brand value attributable to operations by sector (us$m) Brand value attributable to operations by sector (us$m)
key Facts:
sector BV:
US$ 7,975 million
% of total BV: 1%
down: 38%
Despite shedding 51% of brand
value, Bank of America remains
almost twice as valuable as its
nearest rival mortgage brand. Only
four banks were able to increase
their sector value
key Facts:
sector BV:
US$ 74,109 million
% of total BV: 10%
47 © Brand Finance plc 2012
© Brand Finance plc 2012
48
up: 6%
American Express dominates
the table whilst Capital One
impressively increases its sector
brand value by 226%. US companies
lead the table in an impressive year
for card brands