The annual report on the world's most valuable ... - Brand Finance

key Facts:
Regional BV: 201,774
% of total BV: 27.4%
% change: 24.6%
Brand value attributable to regional operations (us$m)
1. europe
European banking brand values suffered a dramatic
deterioration in 2011 as debt crises, mass public
protests and lurking macroeconomic problems all
took their toll. <strong>The</strong> continent, which has traditionally
enjoyed a very strong banking sector, saw the value
of its banking brands fall by more than a fifth,
down US$60 billion to just over US$200 billion.
Virtually none of the region’s banks were immune
to the considerable problems which have led to the
greatest decline in banking brand values since the
Credit Crunch almost five years ago.
<strong>The</strong> Eurozone debt crisis has had a very significant
impact on brand values, manifesting itself as
a relentless decline in confidence held by the
stakeholders of banking brands. Whilst a number
of North American and Asian banks have had highly
successful years by rebuilding their reputations and
reducing exposure to Europe, European banks have
had to operate in a quagmire of low confidence,
economies on the brink of recession and seemingly
endless debt crises.
<strong>The</strong>re is no doubt that the worst performing region in
this year’s BrandFinance ® Banking 500 was Europe
and with many of the problems which caused
2011’s derailment set to continue, 2012 looks set to
be another grim year.
2. asia
Chinese banks dominate the list of most valuable
Asian banking brands, taking 6 of the 10 top spots.
Even second-tier Chinese banks such as Bank of
Communications and China Merchants placed
higher than every Japanese bank besides dominant
Bank of Tokyo-Mitsubishi UFJ, which was the 5th
ranked Asian banking brand and the Asian bank to
gain the most brand value. Three of the Chinese “big
four” banks lost brand value, while China Merchants
Bank and Shanghai Pudong Development Bank
ranked among the brands which saw the greatest
increase in brand value.
135 Asian banks placed among the 500 most
valuable banking brands, representing 27% of the
banks on the table. Despite Chinese dominance
of the top 20, 30% of the Asian banking brands
valued were Japanese, with China and India
representing 17% and 16% respectively. South
Korean banks represented 10% of the Asian brands
on the table, with no other country having more
than 6 banks on the table.
South East Asian banks had a strong year, with
Bank Rakyat Indonesia, Bank Negara Indonesia,
and OCBC (of Singapore) all placing among the top
10 banks to have with the highest percentage
increase in their brand value. Thai, Filipino,
Malaysian, and Vietnamese banks also made
the table, showing the increasing distribution of the
banking sector in South East Asia.
key Facts:
Regional BV: 189,636
% of total BV: 25.7%
% change: 6.3%
Brand value attributable to regional operations (us$m)
37 © Brand Finance plc 2012
© Brand Finance plc 2012
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