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key Facts:
Down: 12%
Rating: AA+
BV: $15,164m
11.
2012 2011
Brand Ranking 11 8
Brand Value (US$m) 15,164 17,194
Brand Rating AA+ AA
Market Cap (US$m) 223,355 218,132
Domicile China
Industrial and Commercial Bank of China (ICBC)
suffered a relatively small decline in brand value in
2011 largely as a result of global factors which had
an adverse affect on the bank as well as the wider
banking industry.
Whilst the result in the BrandFinance ® Banking 500
may seem to fly in the face of yet another bumper
year for ICBC, there are a large number of concerns
facing the company and indeed the Chinese banking
sector as a whole.
Given its relative inexperience in global banking
markets, when competing with such storied brands
as JPMorgan and HSBC, it is unsurprising that ICBC’s
brand has yet to gain the same traction internationally
that it enjoys within China. Furthermore the question
marks that have begun to appear over the seemingly
inexorable growth of the Chinese economy and
Chinese banks’ significant exposure to dangerous
Chinese local government debt have also contributed
negatively to ICBC’s brand value.
12. Barclays
2012 2011
Brand Ranking 12 7
Brand Value (US$m) 13,552 17,358
Brand Rating AA+ AA
Market Cap (US$m) 26,845 50,683
Domicile UK
Barclays extended its global reach in 2008 when
it acquired the investment banking operations of
Lehman Brothers during the global financial crisis.
Led by the charismatic CEO Bob Diamond, Barclays
had to fight hard in 2011 to maintain its profit levels
battling the seemingly endless financial disasters
which have ravaged global markets.
<strong>The</strong> brand has come under fire from all sides as
public support for banks has waned amid ubiquitous
allegations of malpractice and corporate greed;
politicians have even interrogated Diamond himself
over banking practices and criticised the bonus
culture which exists in many banks.
Despite a rocky ride, Barclays has managed to
outperform all other British banks bar HSBC in terms
of its brand value. In recent years the Barclays brand
has gained a reputation for being innovative and this
was certainly demonstrated in the way it navigated
one of its toughest years to date.
key Facts:
Down: 22%
Rating: AA+
BV: $13,552m
19 © Brand Finance plc 2012
© Brand Finance plc 2012
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