SHAPE Magazine 1 / 2013 - SCA

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10 QUESTIONS “ The planet is a sick patient, and the diagnosis right now is bleak.” So says the environmental scientist Johan Rockström, who nevertheless has ideas about how to make things better. text CHATARINA ALMQVIST photo PETER CEDERLING 14 SCA SHAPE 1 2013
A QUEST to save the world The world is facing a number of tough challenges in terms of major environmental problems. The Human Quest: Prospering Within Planetary Boundaries is a new book that explains the latest research results to political leaders, corporate executives and the general public, and off ers prescriptions for what needs to be done. Johan Rockström, executive director of the Stockholm Resilience Centre, spoke to Shape about the book, which he wrote with Mattias Klum, one of the world’s top nature photographers. Former US president Bill Clinton wrote the foreword. What made you write the book? Like many of my research colleagues, I believe we have to solve the major global environmental problems much faster than we’re doing today. Mattias has seen wonderful places in his 25 years as a nature photographer, but he has also witnessed the destruction of habitats and seen the consequences of that for humanity. We started talking in conjunction with the Copenhagen climate change conference in 2009. That’s when the idea was born that we should do a book together where we summarize the latest research fi ndings and connect them with a photographic narrative. The aim is to reach both hearts and minds and help people change perspectives to one where our communities reconnect to the planet. SCA SHAPE 1 2013 15
Page 1 and 2: 1.2013 A MAGAZINE FROM SCA ON TREND
Page 3 and 4: CONTENTS 06. The greater good Part
Page 5 and 6: GETTY IMAGES Wooden house facade in
Page 7 and 8: Good Neighbor Inc. A growing number
Page 9 and 10: “ Investing in the community shou
Page 11 and 12: When SCA joins a project, it needs
Page 13: 5 % 3 New trees in Inner Mongolia E
Page 17 and 18: corporate leaders, Nobel laureates
Page 19 and 20: Nouvelle serviette Nana Dry Fast el
Page 21 and 22: “In today’s market, if you stan
Page 24 and 25: TECHNOLOGY A lighter forest footpri
Page 26 and 27: 88 YEARS OLD for a day “Instantly
Page 28 and 29: MARKET It’s diffi cult and it hur
Page 30 and 31: SHAPE UP Check Recycled cycling AN
Page 32 and 33: Ulrika leaves the house with her yo
Page 34 and 35: FACTS Waterline length: 70 ft (21.5
Page 37 and 38: The phone wears Prada Companies fro
Page 39 and 40: H&M and Maison Martin Margiela. Pra
Page 41 and 42: The solar collection tubes help Pat
Page 43 and 44: Booming e-commerce in South Africa

SHAPE Magazine 1 / 2013 - SCA

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