SHAPE Magazine 1 / 2013 - SCA

GETTY IMAGES
Wooden house facade in Cairo.
SCA IS STRENGTHENING ITS ENVIRONMENTAL
profi le within publication paper products. All
of SCA’s paper grades, except for newsprint,
will be labeled with the EU’s Ecolabel in the
copy paper and graphic paper category.
The EU Ecolabel, which used to be known
as the EU Flower, provides consumers with
Continued demand
for wood products
IN 2012, SCA increased its market shares and
volumes in sawn solid wood products in North
Africa – for example to the Egyptian market.
The year before, 2011, the Arab Spring
brought about a temporary slowdown in timber
deliveries to Uni4 Marketing, a company
in which SCA Timber has a stake. Its business
concept is to combine knowledge about the
local business culture with effi cient logistics
and a wide range of products, in order to
sell timber in countries such as Egypt, Saudi
Arabia and Algeria, in which the owner companies
have no representation of their own.
In 2011, this approach resulted in the sale of
nearly 600,000 cubic meters of sawn timber.
SCA is also the No.1 supplier of wood products
in Morocco.
Stronger environmental profi le
a guarantee that products have an environmental
impact that is lower than or similar to
comparable products on the market. The EU
Ecolabel is based on the environmental load
of the product from the raw material to when
it is disposed of – that is, over the product’s
entire life cycle.
Change process updates logo
SCA HAS undergone
major changes in recent
years and today is a
leading global hygiene
and forest products
company with a strong
sustainability image.
SCA’s logo is therefore
being updated with
stronger, brighter colors
and softer lines. “Care
of life” is also written
in full, underlining the
message.
SCA has the ambition
of building a strong
Group brand, where
SCA guarantees all the
Group’s product brands,
and that employees,
products, processes
and the whole business
develop in a sustainable
and responsible way.
SPRING NEWS
HANDLES
THE PRESS
SCA has a new
vice president
media relations
in Boo
Ehlin. Ehlin has
longstanding
journalistic
experience.
Among other
things Ehlin
has been Head
of Press at the Swedish
banks SEB and Nordea
as well as acting head of
press for the energy company
Vattenfall.
EXPANDED
COOPERATION
SCA will invest about
380 million Swedish kronor
(55 million euros) in an
expanded cooperation
between SCA’s industries
in the Sundsvall region
and Sundsvall Energi AB,
Sweden. The agreement
enables SCA to increase
its deliveries of green
energy to Sundsvall’s district
heating grid. Among
other things the investment
covers converting
two oil fueled boilers into
boilers fueled with wood
pellets. SCA’s cooperation
with the community of
Sundsvall in Sweden will
reduce the oil usage by
30,000 cubic meters.
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