SHAPE Magazine 1 / 2013 - SCA

Shape is a magazine from SCA,
primarily geared toward customers,
shareholders and analysts, but also
for journalists, opinion leaders and
others interested in SCA’s business
and development. Shape is
published four times a year. The next
issue is due in June 2013.
Publisher
Joséphine Edwall-Björklund
Managing Editor
Marita Sander
Editorial
Anna Gullers,
Ylva Carlsson, Inger Finell
Appelberg
Design
Markus Ljungblom, Kristin Päeva
Appelberg
Printer
Sörmlands Grafi ska AB,
Katrineholm
Address
SCA, Corporate Communications,
Box 200, 101 23 Stockholm,
Sweden.
Telephone +46 8 7885100
Fax +46 8 6788130
SCA Shape is published in Swedish, English,
Spanish, German, French, Dutch and Italian.
The contents are printed on GraphoCote
90 grams from SCA. Reproduction only by
permission of SCA Corporate Communications.
The opinions expressed herein are
those of the authors or persons interviewed
and do not necessarily refl ect the views of
the editors or SCA. You can subscribe to SCA
Shape or read it as a pdf at www.sca.com.
Address changes can done at
www.sca.com/subscribe or by e-mailing
sophie.brauner@sca.com
1.2013 A MAGAZINE FROM SCA ON TRENDS, MARKETS AND BUSINESS
Military tech
improves forestry
SHAPE TRIES
The suit that
DOUBLES
YOUR AGE
A SCIENTIST’S
BLUEPRINT FOR
SAVING
THE WORLD
2 SCA SHAPE 1 2013
Community relations
SEEDS OF
CHANGE
Global companies take
a local approach
Cover photo:
Getty Images
“ What is your best advice to
improve the environment?”
Ëlodie
Illustrator, France
“As an oyster farmer’s
daughter, I always care about
nature, especially the sea.
I try not to drop anything in
the sea or leave anything on
the beaches. When I go back
for holidays on Oleron island,
my friends and I sometimes
spend an afternoon cleaning
Jonas Rehnberg
Writer, Sweden
“My advice is to leave the car
at home (and go swimming).
Also, remember never to run
the dishwasher or washing
machine half full. Fill it up!”
the rubbish from beaches.
“I sort my waste, and
I wash my clothes at 40
degrees instead of 60 to
save energy. I also always
use a textile shopping bag
when I go to the supermarket
to avoid plastic bags.”
See pages 6-9.
Contributors
SCA’S SOCIAL MEDIA SITES
Youtube.com/
SCAeveryday shows
commercials and videos from SCA’s
press conferences, presentations
and interviews with executives and
employees.
Facebook.com/SCA is
intended to attract talent,
engage users and provide information
in a way that complements sca.com.
Twitter.com/SCAeveryday
provides a good summary of
every thing happening at sca.com and
in SCA’s social media. The aim is to
provide various users, journalists and
bloggers with relevant information.
Jonas wrote the story on
companies partnering
with designers to enhance
their brand.
See page 36.
Slideshare.com/
SCAeveryday
is for investors and analysts, who
can download presentations from
quarterly reports and annual general
meetings.
Scribd.com/
SCAeveryday
makes some 50 publications available,
including SCA’s sustainability report,
its Hygiene Matters report and Shape
magazine.
Flickr.com/
HygieneMatters
supports the launch of the global
report Hygiene Matters with images.