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Annual Report 2010 (PDF) - Schulthess Group

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Max M. Müller<br />

CFO<br />

> Dr. Werner Karlen<br />

CEO<br />

>> Christian Walker<br />

Head of Division<br />

Washing Technology/<br />

Home Automation<br />

<strong>Report</strong> of <strong>Group</strong> Management<br />

Successful restructuring of our company<br />

<strong>2010</strong> was a year of transition for the <strong>Schulthess</strong> <strong>Group</strong>. The<br />

conditions facing both the Heating and Cooling Technology<br />

divisions were unfavourable from the very start of<br />

the year. The situation was marked by difficult market circumstances,<br />

a weak euro and inefficient internal structures.<br />

Management used <strong>2010</strong> to restructure the <strong>Group</strong><br />

and focus its activities. We have now a major step along<br />

the road towards transforming the <strong>Schulthess</strong> <strong>Group</strong> into<br />

a leading and highly profitable „clean tech“ business. The<br />

trend towards clean technologies is now firmly rooted in<br />

both the social and political worlds. The RES directives<br />

(Use of Renewable Energy Resources) in force in the EU<br />

since 2009 impose a binding obligation to increase the<br />

use of renewable energies to 30 % of total production by<br />

2020 while simultaneously cutting greenhouse emissions<br />

by 20 % compared with 1990 levels. With products such as<br />

heat pumps, water coolers, convenience ventilation units<br />

and energy-efficient washing machines, the <strong>Schulthess</strong><br />

<strong>Group</strong> is now in the ideal position to take advantage of<br />

the „clean tech“ trend.<br />

Growth in the heating technology market below<br />

expectations<br />

The building sector is of crucial importance if climate<br />

protection goals are to be met. In Germany, for example,<br />

heating accounts for approximately 40 % of total energy<br />

consumed. The use of heat pumps to heat buildings by<br />

tapping the heat stored in the earth or air in the form<br />

of solar energy is one of the most promising renewable<br />

energy scenarios. This is the reason why heat pump technology<br />

has established itself as an outstanding „clean<br />

technology“ in both the new construction and renovation<br />

sectors in recent years. The authorities have actively promoted<br />

the more widespread use of heat pumps through<br />

incentive packages and subsidies in order to help reduce<br />

dependence on fuel oil and natural gas.<br />

Through its German subsidiary Alpha-InnoTec, the<br />

<strong>Schulthess</strong> <strong>Group</strong> is now a leading supplier of heat pumps<br />

in Europe. What is more, in Genvex (the Heating Technology<br />

division‘s subsidiary in Denmark), the <strong>Group</strong> now has<br />

an established specialist in convenience ventilation for<br />

buildings, with core markets in Denmark, Germany and<br />

France.<br />

The European heat pump market collapsed in 2009 as<br />

a result of the banking and financial crisis and continued to<br />

decline throughout <strong>2010</strong>. This situation was aggravated by<br />

the relatively low price of oil, increases in the price of electricity<br />

and the reduction in incentives resulting from national<br />

budgetary policies, which made conventional oil and<br />

gas-fired heating more competitive in comparison.<br />

Given the difficulties confronting it in the heat generation<br />

sector, the division failed to maintain its sales in <strong>2010</strong><br />

and saw them fall by almost 15 %. The technologies that<br />

compete with heat pump applications such as oil/gas-fired<br />

heating, condensing boilers, wood chip heating or solar<br />

thermal solutions also suffered from declining sales, for<br />

example in Germany. The situation was created by dwindling<br />

overall demand, particularly in the large German and<br />

French markets and the convenience ventilation market in<br />

<strong>Schulthess</strong> <strong>Group</strong> 7<br />

<strong>Report</strong> of <strong>Group</strong> Management

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