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16 the hub 01/2013<br />
I N D U S T RY N E W S<br />
<strong>Konica</strong> <strong>Minolta</strong> South Africa<br />
prints for charity at Africa Print 2012<br />
>>> At the recently held<br />
Africa Print 2012,<br />
<strong>Konica</strong> <strong>Minolta</strong> South Africa (KMSA)<br />
put the printed material generated<br />
during its daily production hour, which<br />
showcased its full production line of<br />
digital equipment printing material<br />
from start to finish, to very good use.<br />
Leon Minnie, product manager: production systems at<br />
<strong>Konica</strong> <strong>Minolta</strong> South Africa with Desré Murray,<br />
CHOC business development manager<br />
<strong>Konica</strong> <strong>Minolta</strong> South Africa produced high quality printed<br />
material for the Childhood Cancer Foundation South<br />
Africa (CHOC) over the three days of the show,<br />
ultimately delivering 1,920 brochures (A3 double sided –<br />
200gsm gloss), 11,520 DL flyers (double sided – 170gsm<br />
gloss), 1,840 posters (A3 – 170gsm gloss), 18,000 business<br />
cards (300gsm matt) and 4,500 letterheads (trimmed to A4 –<br />
80gsm bond) to the foundation on the final day.<br />
All material produced for CHOC<br />
was printed, trimmed, creased,<br />
folded and wrapped and<br />
underwent the entire print<br />
process – from submission,<br />
workflow, calibration and colour<br />
management, printing on<br />
multiple devices and even using<br />
off-line/ near-line finishing - with<br />
great success.<br />
Says Leon Minnie, product manager: production systems at<br />
<strong>Konica</strong> <strong>Minolta</strong> South Africa, “Our mission at Africa Print 2012<br />
was not just to distribute ‘pretty pictures’, as this results in a<br />
huge amount of wastage and as general practice at these<br />
shows, provides print clients with very little information of the<br />
machine’s real capability and true quality. We decided rather<br />
to find an alternative method to demonstrate our quality of<br />
equipment, while also using it for a worthy cause and providing<br />
the type of material that could be used by the organisation well<br />
into the future. CHOC was in great need of marketing collateral<br />
and we felt that this would be a very valuable project with which<br />
to assist. By publicly demonstrating our complete belief in our<br />
products, this idea also highlighted that KMSA is committed to<br />
both innovation and the requirements of the printing industry.