Rapporti ISTISAN 09/49 ISTITUTO SUPERIORE DI SANITÀ Ageing ...

Rapporti ISTISAN 09/49
2.17.4. Some methods to measure the stages of change ..................................................... 36
4.17.5. Pros and cons TTM................................................................................................. 36
2.17.6. TTM application in planning dietary
and physical activity improvement for elderly ........................................................ 37
2.18. Analysis of limits and strong points of the theoretical models discussed ............................. 37
2.18.1. Best practice in the training of social-health mediators .......................................... 39
2.19. Relevance for CHANGE....................................................................................................... 41
3. Communication, social relations and emotions .......................................................... 43
3.1. Communication principles and the role of emotions............................................................... 43
3.2. Role of intersubjectivity and health ........................................................................................ 48
3.3. Role of social relation and health............................................................................................ 49
3.4. Relevance for CHANGE......................................................................................................... 52
4. Prosociality .................................................................................................................................. 54
4.1. Introduction............................................................................................................................. 54
4.2. Origin of the concept............................................................................................................... 54
4.3. Definition ................................................................................................................................ 55
4.4. Application field ..................................................................................................................... 55
4.5. Importance and benefits.......................................................................................................... 55
4.6. Prosocial quality communication............................................................................................ 57
4.6.1. Critical view to linear models of communication..................................................... 57
4.6.2. Definition.................................................................................................................. 58
4.7. Relevance for CHANGE......................................................................................................... 59
5. Social marketing........................................................................................................................ 60
5.1. Definition ................................................................................................................................ 60
5.2. Standards of practice............................................................................................................... 60
5.3. Application to health education .............................................................................................. 61
5.4. Application to health behaviours ............................................................................................ 61
5.5. Relevance for CHANGE......................................................................................................... 65
6. Characteristics of elderly people in Europe .................................................................. 67
6.1. Introduction............................................................................................................................. 67
6.2. Definitions of old age and ageing ........................................................................................... 68
6.3. Demographic aspects .............................................................................................................. 69
6.4. Socio-cultural scenario............................................................................................................ 75
6.5. Structural indicators on health ................................................................................................ 76
6.6. Nutrition.................................................................................................................................. 78
6.7. Physical activity ...................................................................................................................... 78
6.8. Relevance for CHANGE......................................................................................................... 80
7. Interaction between mediators and elderly people .................................................... 81
7.1. Intrapersonal level in the communication process: basic elements......................................... 83
7.2. Mediators’ approach today...................................................................................................... 87
7.3. Importance of non-verbal communication in the doctor-patient communication ................... 88
7.4. Health approaches to diseases: comparing two models .......................................................... 89
7.5. Classification of doctor-patient interaction styles................................................................... 90
7.6. Mini-survey on health professionals ....................................................................................... 91
7.7. Relevance for CHANGE......................................................................................................... 94
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