Folie 1 - Van Hees gmbh

Halal Ingredients 

to create Momentum 

in the food industry 

© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 p. 1

Dr. h.c. Jürgen Georg Hüniken 

• Born in 1951, German 

• University studies in 

Göttingen/Germany 

and Stanford/USA 

• Sociology, economy and business administration 

• Since 20 years in the food ingredients industry 

• CEO of VAN HEES, technological leader as supplier of 

spices and additives to the meat industry worldwide 


Overview 

Halal Ingredients for Halal food 

First Halal Control certified Ingredients Production 

in Europe 

Creating the Quality Momentum 

Only 100,0% Halal is Halal 

Creating the economic Momentum 

Halal food – the fastest growing food market segment 

Creating Halal Success 

Strengths, Weaknesses, Opportunities & Threats 

Making an informed choice 

reliability and visual recognition 


VAN HEES worldwide 

1. Technological leader for ingredients for the 

meat processing industry worldwide 

2. > 400 employees worldwide 

(meat technologists, food scientists) 

3. 10 Production- / Service center 

(e.g. Germany, France, USA, Russia, China) 

60 exclusive agencies worldwide 

Walluf, Germany 

Wuppertal, Germany 

Cary, USA 

Forbach, France Cambrai, France Eupen, Belgium Capetown, South Africa 


VAN HEES International 

Werke / Production / Production 

Service Center / Service center / Centre de Service 

Agenturen / Agencies / Agence 

25.000 tons p.a. 

food ingredients, spice blends, additives 

for meat processing only 

in accordance of HACCP and 

International Food Standard 6.0 

1.000.000 tons p.a. 

meat products 

(Chicken McNuggets Döner/Kebab) 

(Succhuk/Köfte marinated beaf) 


#1 Halal Ingredients Production 

First dedicated and exclusive Halal production of 

- spice blends 

- food additives 

in Europe 

certified by Halal Control (MUI) 


Wuppertal 1st dedicated Halal plant 

© VAN HEES GmbH 2013 World Halal Forum & World Halal Research Summit 2013 

p. 7

Wuppertal 1st dedicated Halal plant 


p. 8

Traceability 

HALAL CONTROL 

Research & 

Development 

Production 

Halal- 

Administration 


Purchasing 

Quality 

assurance 

p. 9

Halal Certificate 


Halal Certificate 


100% Halal 

mainly/mostly ?/% 

yes/no 100% 

Halal 

components 

all ingredients 



• 100% exclusive Halal 

- all raw materials Halal 

- no cross contamination 

• 100% Halal equipment and tools 

- no „dual“ use 

- no haram cleaning 

• 100% Halal Quality Policy 

- Halal control points 

- only Halal instructed employees 

• 100% Halal Control 

- regular audits and certification 

- permanent monitoring of new developments 


p. 13

Halal employees manual 


p. 14

Pork meat in Halal menue in Great Britain 


Source: BBC London 

p. 15

Pork in Swiss Döner 


Source: SRF Suisse Radio and Television 

p. 16


- Western Europe 

(e.g. Germany, France) 

- Southern Africa 

- Turkey 

- Middle East 

(e.g. United Arab Emirates, Saudi Arabia) 

- Far East 

(e.g. Indonesia, Malaysia) 

- Northern Africa 

(e.g. Marocco, Egypt, Algeria) 


p. 17

Halal food market volume worldwide 

in billion € 

Region 2009 2010 2011 

Worldwide 486,6 499,7 517,6 

Africa 115,2 117,6 120,2 

America 15,4 15,7 16,2 

- Brasil 4,5 4,8 5,2 

- USA 9,9 10,1 10,4 

Asia 306,8 320,1 332,4 

- Far East 231,6 245,4 259,1 

- Middle East 33,4 35,2 36,9 

Australia 1,2 1,7 2,3 

Europe 55,7 59,3 64,6 

Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS 


p. 18

McDonald‘s testing Halal burger 


McDonald‘s to pay $700,000 in halal lawsuit 

Source: www.theblaze.com 


Halal food market volume Europe 

in billion € 

Country 2009 2010 2011 

France 13,5 13,6 14,1 

Germany 4,9 5,2 5,6 

Russia 16,7 16,9 17,1 

Great Britain 3,2 3,3 3,5 

Interpretation of market, DLG Halal Seminar, Frankfurt 7 Mai 2012, Farhan Tufail, HCS 


p. 21

Halal fast food Quick in France 

Source: www.pressetext.com 



clear rules / standards 

+ 

strict authorities / enforcement 


p. 23

SWOT-Analysis 

STRENGTHS 

• large population 

• fastest growing 

market segment 

OPPORTUNITIES 

• „new“, not saturated 

• Halal = Quality 

WEAKNESSES 

• no established 

standards 


• lack of enforcement 

THREATS 

• acceptance problems 

• conflicts of interest 

p. 24

Halal burger causing conflicts in France 


Halal dispute over Kentucky Fried Chicken 

Source: The National 



visual recognition 


Summary 


Only 100,0% Halal is Halal 


Halal food – the fastest growing food market segment 


Strengths, Weaknesses, Opportunities & Threats 


reliability and visual recognition 

Halal Ingredients for Halal food 

First Halal Control certified Ingredients Production 

in Europe 


For all food ingredients 

other than meat industry 

www.markland-ingredients.com 


Thank you for your kind attention! 

www.van-hees.com 

to download this presentation 

hueniken@van-hees.com 

to contact me

Folie 1 - Van Hees gmbh

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