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METALAC - AII Data Processing

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May 14, 2013<br />

Metalac - Serbia - Manufacturing<br />

Semi-annual update<br />

SWOT & PEST<br />

SWOT Analysis<br />

Sinks. Metalac Inko produces stainless steel and enameled sinks from high quality steel<br />

for 15 years, and is currently the only producer of sinks in Serbia. Metalac making single<br />

and double bowl, inserted and mounted sinks, made from polished or relief stainless<br />

steel and from composite materials – xGranit.<br />

Granmatrix. It is a composite material – a blend of polyester/acrylic alloys and fillers.<br />

Filler is a structural material which gives solidity, electrical and thermal resistance.<br />

Granmatrix is stain-resistant, easy to clean and completely renewable. It sustains<br />

thermo-formable quality, offering you wide variety of creative possibilities.<br />

Water Heaters. Metalac Bojler produces accumulation water heaters from 30 to 120<br />

liters, with enameled or stainless steel tank, and small capacity water heaters of 5 and<br />

10 liters, for low and high installation. 50 years of experience in enameling and 30 years<br />

of experience in production of water heater tanks insure the quality of company’s<br />

products, which is proved by the longest warranty period in domestic market – 15 years<br />

for stainless steel tank and 11 years for enameled tank. The products are provided with<br />

safety device and we offer technical service for our customers in over 40 centers in<br />

Serbia, Montenegro and Bosnia and Herzegovina.<br />

Packing Material. Metalac also produces transport and luxurious cardboard packing<br />

materials. Stable quality, on-time delivery, possibility to produce larger boxes (B0<br />

format), and qualified graphic designers are the main advantages embedded in the<br />

Metalac’s offer of products in this field.<br />

SunChef. The products in this line cook every kind of food with the power of the sun all<br />

year around. Reaches temperature up to 400 °F / 205 °C with portable dimension.<br />

Strengths Weakness<br />

- large spectar of quality products<br />

- rise in export<br />

- leader with strong retail net in the Serbian market<br />

- diversified markets<br />

- brand on domestic market<br />

- very good geographical location – centre of the Balkans,<br />

- management in shareholding structure<br />

- listed on standard listing<br />

- solid level of transparency and corporate governance<br />

- solid dividend<br />

Opportunities Threats<br />

- growing export to world markets<br />

- products with renewable energy<br />

- prime listing<br />

Sinteza Research<br />

- exposure to currency risk<br />

- sensitivity on technical changes<br />

- undeveloped stock market<br />

- not quite impressive efficiency<br />

- product substitution<br />

- unpredictable FX<br />

- decline in the standard of living<br />

- slow economic growth<br />

- increase of competitions<br />

SINTEZA INVEST GROUP | MTLC 2012 4

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