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in 2003 the company began producing<br />

coaxial cable. “In 2004 the company<br />

moved to its current location in Aruja.”<br />

How are things looking in sales? This<br />

was a question for Sales Manager Jefferson<br />

Cruz who runs a team of seven<br />

regional sales managers. We wanted<br />

to know why ELDTEC does not export<br />

any of their products: “We can’t match<br />

the prices of our competitors”, he admits<br />

openly, “We often pay more for the<br />

materials than our competitors charge<br />

for the complete product.” Even though<br />

www.<strong>TELE</strong>-<strong>audiovision</strong>.com — 05-06/2013 — <strong>TELE</strong>-<strong>audiovision</strong> International — 全球发行量最大的数字电视杂志 171<br />

■<br />

ELDTEc erected a parade of<br />

satellite antennas in an open area.<br />

All of these dishes are in use and<br />

pointed to different satellites. The<br />

dishes are tested on a long-term<br />

basis.<br />

their production operation is exceptionally<br />

organized, the company can’t reach<br />

the price levels of the world market.<br />

“We would love to export”, says Jefferson<br />

Cruz, “but aside from the prices<br />

there are still other hurdles relating to<br />

product shipments across the border.”<br />

But who knows, maybe ELDTEC will<br />

find a way to compete with the prices<br />

on the world market and jump over<br />

those exporting hurdles. Then ELDTEC<br />

will also become known outside of Brazil.

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