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in 2003 the company began producing<br />
coaxial cable. “In 2004 the company<br />
moved to its current location in Aruja.”<br />
How are things looking in sales? This<br />
was a question for Sales Manager Jefferson<br />
Cruz who runs a team of seven<br />
regional sales managers. We wanted<br />
to know why ELDTEC does not export<br />
any of their products: “We can’t match<br />
the prices of our competitors”, he admits<br />
openly, “We often pay more for the<br />
materials than our competitors charge<br />
for the complete product.” Even though<br />
www.<strong>TELE</strong>-<strong>audiovision</strong>.com — 05-06/2013 — <strong>TELE</strong>-<strong>audiovision</strong> International — 全球发行量最大的数字电视杂志 171<br />
■<br />
ELDTEc erected a parade of<br />
satellite antennas in an open area.<br />
All of these dishes are in use and<br />
pointed to different satellites. The<br />
dishes are tested on a long-term<br />
basis.<br />
their production operation is exceptionally<br />
organized, the company can’t reach<br />
the price levels of the world market.<br />
“We would love to export”, says Jefferson<br />
Cruz, “but aside from the prices<br />
there are still other hurdles relating to<br />
product shipments across the border.”<br />
But who knows, maybe ELDTEC will<br />
find a way to compete with the prices<br />
on the world market and jump over<br />
those exporting hurdles. Then ELDTEC<br />
will also become known outside of Brazil.