Brand standards manual - Memorial University of Newfoundland

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aBoUt VIsUal IdentItY 6 7
Page 1 and 2: Brand standards VERSION 1 May 23, 2
Page 4: 4 a MessaGe froM tHe PresIdent I am
Page 10: oUr loGo 10 11
Page 14: 14 tHe CereMonIal MarK The ceremoni
Page 18: 18 MaxIMUM sIZe There is no require
Page 22: 22 Uses In order to preserve the in
Page 26: taGlIne 26 27
Page 30: addItIonal eleMents 30 31
Page 34: 34 GeoGraPHIC eleMents It is accept
Page 38: ` 38 tYPoGraPHY 39
Page 42: 42 adobe Garamond typeface adobe Ga
Page 46: 46 statIonerY 47
Page 50: 50 letterHead The logo should alway
Page 54: 54 9x12 Envelope composition avenir
Page 58:
58 Two-language business card First
Page 62:
62 ColoUr Palette 63
Page 66:
66 University colour as accent and
Page 70:
70 Use of two secondary colours 18
Page 74:
74 PHotoGraPHY 75
Page 78:
78 Photography samples: people in a
Page 82:
82 teMPlates Templates have been de
Page 86:
86 Sample display ads 87
Page 90:
90 PrInt aPPlICatIons The following
Page 94:
94 Web banners Facebook page 95
Page 98:
98 lICensInG and tradeMarKs a trade
Page 102:
102 CereMonIal MarK 103
Page 106:
106 CereMonIal MarK forMats The cer
Page 110:
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Brand standards manual - Memorial University of Newfoundland

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