Brand standards manual - Memorial University of Newfoundland

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62 ColoUr Palette 63
Page 1 and 2:
Brand standards VERSION 1 May 23, 2
Page 4:
4 a MessaGe froM tHe PresIdent I am
Page 8:
8 aBoUt VIsUal IdentItY Symbols pla
Page 12: 12 oUr loGo The modern Memorial Uni
Page 16: 16 General GUIdelInes for Use of tH
Page 20: 20 Logo colours PMS 202 C0 M100 Y61
Page 24: 24 Uses 05/ Combining the logo or s
Page 28: 28 taGlIne The tagline become reinf
Page 32: 32 addItIonal eleMents The Memorial
Page 36: 36 Full colour positive and reverse
Page 40: 40 tYPoGraPHY The primary typefaces
Page 44: 44 tYPoGraPHY GUIdelInes • Avoid
Page 48: 48 statIonerY The logo is used on u
Page 52: 52 enVeloPe enVeloPe (9x12 and otHe
Page 56: Business card composition Business
Page 60: 60 Place card 140mm (5.5in) Complim
Page 66: 66 University colour as accent and
Page 70: 70 Use of two secondary colours 18
Page 74: 74 PHotoGraPHY 75
Page 78: 78 Photography samples: people in a
Page 82: 82 teMPlates Templates have been de
Page 86: 86 Sample display ads 87
Page 90: 90 PrInt aPPlICatIons The following
Page 94: 94 Web banners Facebook page 95
Page 98: 98 lICensInG and tradeMarKs a trade
Page 102: 102 CereMonIal MarK 103
Page 106: 106 CereMonIal MarK forMats The cer
Page 110: For more information on brand stand
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Brand standards manual - Memorial University of Newfoundland

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