C14_SIPA Magazine_issue4_2013_uk.pdf

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PetWorK - siPa concePt
pUTTING pASTA IN pET
Packaging pasta in plastics wrappers
and cardboard boxes seems
to make a lot of sense. The plastics
wrappers let you see the product
and they weigh very little, while
the boxes sit nicely on the supermarket
shelf. The problems start
at home. nobody seems to finish
a pack in one go, so the half-empty
packs go in a cupboard or drawer,
and when you take the pack out
again, you can be guaranteed that
the contents fall out all over the
floor. so why not pack the pasta
in a PeT wide-mouth jar with a
nice screw lid? siPa not only asked
the question, it also came up with
the answer. or answers, because
its creative experts created designs
for jars for various types of pasta,
long pasta like spaghetti, and short
pasta like shells. They show up the
contents to maximum effect, they
sit well on the supermarket shelf,
and they sit well on the kitchen
shelf too. The spaghetti jar has a
neck almost as big as its body, so
pouring out the contents could not
be simpler. The jar for the shells
has a very useful integral handle to
make it easy to pick up. and just
as important, the jars have recloseable
lids on their very wide necks.
so the pasta is very easy to get out
when you want it, and if you don’t
use it all in one go, what remains
stays put until you want to take it
out - not when gravity feels like it.
you may also want to give the jar
a second life when all the pasta is
gone too.
Buon appetito!
PetWorK - siPa concePt
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