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“<br />

If <strong>the</strong>re are any similarities between being an<br />

off-shore skipper on a professional regatta<br />

boat and <strong>the</strong> CEO role? Definitely. For me it’s<br />

all about passion. You really have to believe in<br />

what you are doing. I know sailing, but I know<br />

a lot about organising teams as well. And I really love<br />

this sport.”<br />

Knut Frostad meets Venture in <strong>the</strong> headquarters of<br />

<strong>the</strong> Volvo Ocean Race, in Whiteley right<br />

outside Southampton. The Solent and<br />

Hamle marina is just nearby, but <strong>for</strong><br />

Frostad and his team of approximately<br />

30 professionals <strong>the</strong>re is little time to<br />

enjoy <strong>the</strong> sea, wind and sun. He admits<br />

he will miss being out at sea during <strong>the</strong><br />

race. But at <strong>the</strong> same time he knows how<br />

demanding it is.<br />

“To participate in <strong>the</strong> Volvo Ocean<br />

race is equivalent to top-level athletics.<br />

The boats are bigger than ever, 70 feet<br />

long. Whereas we had spinnakers of on<br />

average 350 square metres on <strong>the</strong> old Volvo V60s, <strong>the</strong><br />

new ones are over 500 square metres. With a crew of<br />

just 10 people, <strong>the</strong>re will barely be any sleep. Professional<br />

sailing on this level is a combination of brilliant<br />

brains, tactics and good physical health,” says<strong>the</strong> CEO<br />

in charge. No wonder <strong>the</strong> slogan <strong>for</strong> <strong>the</strong> race is “Life at<br />

<strong>the</strong> extreme”.<br />

“ I am very<br />

confident<br />

that we have<br />

<strong>the</strong> <strong>best</strong><br />

logistics<br />

partner <strong>for</strong><br />

<strong>the</strong> race”<br />

<strong>the</strong> VolVo oCeAn rACe 2008/2009 is quite different<br />

from <strong>the</strong> previous races. There are a lot of new ports<br />

and as many as nine sailing legs. The race starts in Alicante,<br />

Spain on <strong>the</strong> 11th October and has <strong>the</strong> following<br />

ports of call: Cape Town (South Africa), Kochi (India),<br />

Singapore, Qingdao (China), Rio De Janeiro (Brazil),<br />

Boston (US), Galway (Ireland), Go<strong>the</strong>nburg and<br />

Stockholm (Sweden) and St. Petersburg (Russia). The<br />

longest leg – from China to Brazil – is 12,300 nautical<br />

miles, <strong>the</strong> longest ever.<br />

“On that particular leg, <strong>the</strong> crew and boats will<br />

experience winter, spring, summer and autumn all in<br />

one voyage. It’s a big challenge,” says Frostad.<br />

<strong>Wallenius</strong> <strong>Wilhelmsen</strong> <strong>Logistics</strong> (WWL) is <strong>the</strong><br />

MEET KNUT MAURiTz FROSTAd<br />

Title: ceo Volvo ocean<br />

race<br />

Nationality: norwegian<br />

Place of residence: oslo,<br />

but <strong>for</strong> <strong>the</strong> time being southampton<br />

Background: Professional<br />

sailor, graduated from <strong>the</strong><br />

norwegian school of management<br />

Bi.<br />

Merits: four time participant<br />

in <strong>the</strong> Volvo ocean race.<br />

official logistics partner <strong>for</strong> <strong>the</strong> Volvo Ocean race<br />

2008/2009. That means moving more than 100 containers<br />

between each leg with all that is needed <strong>for</strong> building<br />

<strong>the</strong> Race Villages in port, in addition to essential<br />

race equipment and promotional supplies <strong>for</strong> <strong>the</strong> race<br />

organisation and <strong>the</strong> participating syndicates.<br />

“WWL was an obvious choice <strong>for</strong> us, with <strong>the</strong>ir<br />

global logistics network. As official partner WWL has<br />

demonstrated great knowledge and skills,<br />

and I am very confident that we have <strong>the</strong> <strong>best</strong><br />

logistics partner <strong>for</strong> <strong>the</strong> race,” says Frostad.<br />

During <strong>the</strong> conversation he reveals strong<br />

ties to WWL, a relationship that goes all <strong>the</strong><br />

way back to 1995 when he was founder and<br />

director of <strong>the</strong> Innovation Kvaerner team,<br />

sponsored by <strong>Wilhelmsen</strong> Lines.<br />

“I am impressed with <strong>the</strong> way WWL emphasises<br />

values and human resources within<br />

<strong>the</strong> organisation, at <strong>the</strong> same time being extremely<br />

professional in handling customer<br />

relations. WWL knows if you take care of <strong>the</strong><br />

inside of an organisation, <strong>the</strong> inside will take care of<br />

<strong>the</strong> outside,” says Frostad.<br />

he is Also A keen advocate of <strong>the</strong> keen relationship<br />

between <strong>the</strong> race organisers and international shipping<br />

to protect and improve <strong>the</strong> marine environment. For<br />

<strong>the</strong> first time ever, <strong>the</strong> participating crews and teams<br />

will take water samples during <strong>the</strong> course track. And<br />

with equipment and expertise from <strong>Wallenius</strong> Water<br />

and WWL, <strong>the</strong> biomass in <strong>the</strong> world oceans will be<br />

analysed to explore <strong>the</strong> invasive species problem linked<br />

to ballast water.<br />

“I am very exited about this project, and looking<br />

<strong>for</strong>ward to see <strong>the</strong> results. As sailors we have a large<br />

knowledge of meteorology and <strong>the</strong> use of wind, which<br />

<strong>the</strong> shipping industry can benefit from. I am convinced<br />

that in <strong>the</strong> future, wind will be part of <strong>the</strong> propulsion<br />

also <strong>for</strong> commercial vessels,” Frostad states.<br />

During his many voyages he has seen a lot of plastics<br />

floating in <strong>the</strong> oceans. However, apart from <strong>the</strong><br />

visual pollution, he finds it hard to judge <strong>the</strong> state of<br />

health of <strong>the</strong> world’s blue waters.<br />

Being a professional sailor takes its toll. It’s hard to<br />

maintain relations with good childhood friends and a<br />

family of his own is still on <strong>the</strong> horizon. Still he has no<br />

regrets:<br />

“All in all I have gained a lot more than I have sacrificed.<br />

I have friends in all parts of <strong>the</strong> world. And I have<br />

had experiences at sea that I will remember <strong>for</strong>ever.<br />

There is a tranquillity and different pace out <strong>the</strong>re that<br />

you do not experience on shore. I am taken by <strong>the</strong> sea,<br />

but think I have been very lucky.”<br />

knut frostad,<br />

ceo, volvo<br />

ocean race<br />

VENTURE 3 2008 13

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