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wwl to service<br />

honda’s newest us plant<br />

hondA Will open its newest<br />

American assembly plant in Greensburg,<br />

Indiana, in September this year.<br />

The plant will produce Civic sedans<br />

and will be able to manufacture up to<br />

200,000 vehicles annually. An on-site<br />

team from WWL will provide technical<br />

services including yard management,<br />

inventory and process control,<br />

quality control/damage prevention,<br />

truck staging and rail loading.<br />

“Obviously, we are very<br />

excited to grow our partnership<br />

with Honda, one of <strong>the</strong> world’s<br />

premier brands,” says John Felittio,<br />

With its reCent migration to<br />

a new computer system, WWL’s<br />

Smyrna VPC in Tennessee, US,<br />

decided to donate 52 Dell computers<br />

to <strong>the</strong> local Ru<strong>the</strong>r<strong>for</strong>d County<br />

School System. The computers will<br />

be installed in <strong>the</strong> libraries of several<br />

schools in <strong>the</strong> area to help students<br />

learn computer and research skills.<br />

Deputy Head of Region Americas.<br />

“Expanding our Technical Services<br />

product to support key customers<br />

like Honda is an essential part<br />

of our Long Term Strategy, and I<br />

commend <strong>the</strong> entire Honda East<br />

Liberty team <strong>for</strong> making this new<br />

business possible!”<br />

Despite <strong>the</strong> slow US economy,<br />

Honda is still managing impressive<br />

growth; total Honda car sales<br />

set a new June record <strong>for</strong> <strong>the</strong> first<br />

time since 1990 at 97,639, up 34.2<br />

percent compared to <strong>the</strong> previous<br />

year’s figures.<br />

donating computers to students<br />

neW liner serViCe <strong>for</strong><br />

AsiA-europe route<br />

In recent years <strong>the</strong>re has been<br />

a significant increase in construction<br />

machinery and NCC<br />

shipments on <strong>the</strong> Asia to Europe<br />

route. This is a route where WWL<br />

has traditionally catered <strong>for</strong> car<br />

shipments, focusing on auto<br />

manufacturers’ specific loading<br />

dates. Having noted that this pattern<br />

does not suit manufacturers<br />

of construction (H&H) and NCC<br />

machinery WWL is now in addition<br />

offering fixed sailings every ten<br />

days on <strong>the</strong> route.<br />

The new Asia-Europe Liner<br />

Service will be gradually phased-in<br />

from October 2008 and <strong>the</strong> transit<br />

time will be 40 to 45 days.<br />

Q&A<br />

“it takes years<br />

to develop a<br />

reputation of<br />

trustworthiness”<br />

jerry mahoney, corporate Account<br />

manager at wwl, helped<br />

acquire isuzu’s high & heavy<br />

business <strong>for</strong> <strong>the</strong> expanded vpc<br />

in <strong>the</strong> port of baltimore. he believes<br />

<strong>the</strong> agreement is indicative<br />

of wwl’s unique customer<br />

care abilities.<br />

what is <strong>the</strong> relationship between<br />

isuzu and wwl?<br />

“We have a long-standing<br />

relationship <strong>for</strong> US ocean exports,<br />

but this new business was <strong>the</strong><br />

basis <strong>for</strong> establishing our High<br />

& Heavy VPC facility. WWL<br />

will receive, process and store<br />

7,000 of Isuzu’s medium-duty<br />

commercial trucks annually.<br />

That includes any required<br />

repairs, accessory installation<br />

who: Jerry Mahoney<br />

what: Corporate Account<br />

Manager at WWL<br />

About: Acquiring Isuzu’s High<br />

& Heavy business <strong>for</strong> WWL’s<br />

new VPC in Baltimore, US.<br />

and general maintenance to ensure vehicles are always dealerready.”<br />

how was <strong>the</strong> agreement established? what advantages did<br />

wwl offer isuzu?<br />

“Negotiations spanned 12 months and involved global divisions.<br />

Our strengths were our reputation <strong>for</strong> quality and our established<br />

relationships. It takes years to develop a reputation of trustworthiness<br />

– both individually and corporately – and it can be<br />

jeopardised with one misstep. No matter how large <strong>the</strong> business,<br />

it comes down to people trusting each o<strong>the</strong>r. During negotiations,<br />

we didn’t have a High & Heavy facility established. We were<br />

selling our reputation, and WWL’s management of processing<br />

facilities is recognised as <strong>the</strong> <strong>best</strong>. Isuzu was under pressure to<br />

relocate <strong>the</strong>ir operations, and we were able to accommodate<br />

<strong>the</strong>ir urgent request to accept vehicles two months earlier than<br />

planned. That kind of customer-centred action is rare and sets<br />

WWL apart.”<br />

what are <strong>the</strong> future plans <strong>for</strong> <strong>the</strong> vpc?<br />

“We are working right now on additional business that will have<br />

a faster throughput in <strong>the</strong> facility. WWL already has many existing<br />

customers that are crucial to our diversified ocean business. They<br />

haven’t had as many options <strong>for</strong> factory to dealer services, so both<br />

<strong>the</strong> customers and WWL will benefit from <strong>the</strong> expanded service<br />

opportunity that this facility provides.”<br />

Meg ConAton<br />

VENTURE 3 2008

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