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6th European Conference - Academic Conferences

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Jaflah Al-Ammary<br />

toward systems use is postulated to mediate the effect of perceived ease of use and perceived<br />

usefulness on behavioral intention (Kim, el al, 2009), Davis, et al, (1989) suggest that perceived<br />

usefulness may impact on behavioral intention to use technology irrespective of attitude toward this<br />

system.<br />

Computer<br />

Self efficacy<br />

Motivation<br />

Previous<br />

experiences<br />

H12<br />

Computer<br />

Anxiety<br />

H<br />

H7<br />

H9<br />

H8<br />

H6<br />

H10<br />

H1<br />

H13<br />

H14<br />

H5<br />

Subjective<br />

Norms<br />

Perceived<br />

usefulness<br />

experiences<br />

H<br />

Perceived<br />

ease of use<br />

H<br />

H<br />

H<br />

Behavior<br />

Intention<br />

Figure 1: Research model<br />

Hypothesis 1: Perceived usefulness has a positive effect on students and teacher’s behavioral intention<br />

to use educational technology in school at Kingdom of Bahrain.<br />

Hypothesis 2: Perceived ease of use has a positive effect on students and teacher’s behavioral intention<br />

to use educational technology in school at Kingdom of Bahrain.<br />

Hypothesis 3: Perceived ease of use has a positive effect on students and teacher’s perceived<br />

usefulness of educational technology in school at Kingdom of Bahrain.<br />

3.2 Hypotheses on factors affecting the perceived ease of use and perceived usefulness<br />

3.3 Subjective norms<br />

According to Fishbein and Ajzen (1975), subjective norms refer to “the person’s perception that the most<br />

people who are important to him think he should or should not perform the behavior in question”. The<br />

literature reported on much theoretical and empirical evidence regarding the importance of the role of<br />

subjective norms on technology use directly, or indirectly through perceived usefulness in the workplace<br />

(Lee, 2006; Tylor et al., 1995a). Subjective norms have been found to be more important prior to, or in<br />

the early stages of innovation implementation when users have limited direct experience from which to<br />

develop attitude (Havelka, 2003). Venkatesh and Davis (2000) found in their study that there is a direct<br />

effect of subjective norms on the behavioral intention to use information systems. Lee [24] reported that<br />

the effect of subjective norms has significantly influenced perceived usefulness. Accordingly, the<br />

following hypothesis was developed accordingly:<br />

Hypothesis 4: Subjective norms have a positive effect on students and teacher’s behavioral intention to<br />

use educational technology in school at Kingdom of Bahrain.<br />

Hypothesis 5: Subjective norms have a positive effect on students and teacher’s perceived usefulness of<br />

educational technology in school at Kingdom of Bahrain.<br />

11

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