Acino ? Delivering Health
Acino ? Delivering Health
Acino ? Delivering Health
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Entering emerging markets /<br />
“Swissness“<br />
Many markets, especially in the <strong>Acino</strong> target regions, are still dependent on<br />
imported pharmaceuticals and/or acceptance of locally produced products is<br />
low<br />
– High medical need for valued-added products/niche specialities with high quality<br />
background from CH/EU sources<br />
<strong>Acino</strong>’s target markets have a low acceptance of products out of India/China<br />
vs. high valued Swiss/EU origin<br />
– Market research results show highest perception of Swiss origin products in<br />
general of pharmaceuticals in particular in almost all target markets. EU origin<br />
products (preferably “Made in Germany”) are highly valued as well<br />
High “Swiss” pharmaceutical brand awareness heritage<br />
– Mepha has created a high value “Swiss” brand equity that can be more easily<br />
transferred to “<strong>Acino</strong> Switzerland” brand due to a high overlap of shared values<br />
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